Sydney, Australia and Miami, Florida – 1 September, 2022
Australian press release distribution service Medianet has partnered with iCrowdNewswire to offer the industry’s leading paid ad-driven press release distribution in the Australia and New Zealand market.
The new distribution services agreement will see an enhancement of Medianet’s core high value PR platform with a highly targeted paid media service.
From 1 September, 2022 , users of Medianet’s press release distribution platform will be able publish their press releases as advertisements on the homepages and news sections of leading Australian news publications. These include The Australian, Yahoo! Australia, news.com.au, The Guardian Australia and The Sydney Morning Herald.
The iCrowdNewswire services reach thousands of sites in Australia alone, and also provide Google, Facebook and LinkedIn ad targeting and analytics reporting. Overall, the iCrowdNewswire technology offers press release issuers a choice from 11 million web sites worldwide including over 3 million in the US and 700,000 in the UK.
Medianet’s Managing Director Amrita Sidhu said she is thrilled to offer a new innovative service which reflects the dynamic nature of the Australian and New Zealand media landscape.
“We’re excited to add this offering to our market leading PR distribution service across Australia and New Zealand. It is all accessible through Medianet’s single industry-leading PR communications platform,” Amrita said.
“This service provides PR professionals with extra opportunities to reach journalists by displaying their press releases on high traffic media sites. At the same time, these stories are guaranteed to also reach the public without having to rely on getting media pick-up.”
President and CEO of iCrowdNewswire Hector Botero also emphasised the value of Google ad driven technology.
“The bottom line is that the first thing every journalist does every day is read their own website and having our releases promoted prominently on the most relevant pages guarantees effective reach,” he said.
An ad driven distribution campaign on the Medianet platform guarantees 50,000 impressions. Campaigns can be targeted to various demographics including age groups, interests and industry, and countries, states and postal codes.
The design and creative for the ads can be supplied by issuers or produced by iCrowdNewswire at no additional costs, utilising the visual assets from the press release. A comprehensive analytics report is also provided at the conclusion of the campaign.
Medianet, a division of Mediality, is a media intelligence business servicing both the media and public relations industries. Medianet’s integrated PR platform includes a comprehensive database of Australian and New Zealand media contacts and market-leading tech for press release distribution.
In 2018 iCrowdNewswire began working with Google to adapt the world’s leading advertising, translation, voice and analytics technologies for press release distribution. This resulted in a process that offers press release issuers with an ultra user-friendly interface to choose from over 11 million web sites worldwide. iCrowdNewswire’s technology also drives the LexisNexis press release service Nexis Newswire and ALM’s Legal Newswire powered by Law.com.