Are Views More Important than Likes? Best Practices to Catch the Audience’s Attention to View Your Video Content on Instagram

Instagram remains one of the top media platforms for individuals and businesses. Many indicators and metrics influence the algorithm Instagram uses to rank engagement on the platform. Some of the engagement metrics are views and likes. As a result, many Instagram users and marketers are always on the lookout to figure out how they can grow their views and likes. Because of the premium attached to these Instagram metrics, more people are turning to InstaGrowing to get the number of IG video views, likes, and comments to push their posts to the fore. However, there has been a lot of argument regarding whether views are more critical than likes. This has contributed to the confusion over which of these metrics should be given more priority. While these two metrics are essential to your Instagram marketing goals and overall content growth strategy, many experts feel that for published content, the emphasis is to catch the audience’s attention through a high number of views. With many marketers leveraging the paid strategies to grow audience for their content, there is a need to look at the best ways to catch the Instagram audience’s attention to view your video content on IG. Some companies post to Instagram from Mac, schedule social media posts and implement other strategies for maximum efficiency. But before diving into that, let’s look at the advantages of having more IG views and likes on your post.

Instagram Views

Views is a marketing metric that shows the number of Instagram users that viewed your post. It’s also a measure of social proof your IG account receives. Without views, your posts will remain for your consumption alone. So, as an essential measure of traction and value your account receives, IG users are constantly devising marketing strategies to grow their video views for their niche and beyond. While growing your Instagram views gradually can help you work with other brands or influencers, many people purchase ads to increase their IG content exposure quickly. Doing this often makes your post visible to other people in your niche.

Advantages of More Instagram Views for Your IG Videos

Views are the key to all other forms of engagement metrics on Instagram. People can only actively engage with your content once they consciously view it. A viewer’s viewing of your IG video for more than three seconds counts as one view on the platform. Getting the most views is vital since it contributes to credibility, which many sponsored posts lack. Video view count is also significant because it shows that the content that has been provided is worthwhile to watch. This is because views are seen as a critical factor in how likely a video is to go viral. Although many users enjoy not interacting with advertising content, they may watch it. Views are also an essential aspect of Instagram stories. You can use your stories to cross-promote the content you have posted on your feed. Having a large number of views helps alert the Instagram algorithm to display your content on top of the feed and the explore section. This helps in increasing visibility, which leads to the possibility of an increased engagement rate. Once your clips are visible to people beyond the reach of your existing circle, it also has the potential to attract more followers who resonate with your content. You can try these SocialZinger insta followers for stregthening your social media image. Exploring ways to get free Instagram followers can be a valuable addition to your strategy, helping you organically grow your follower count and maximize the impact of your content.

Proven Ways to Catch Users’ Attention to View Your Video Content on Instagram

Video is one of the most successful methods to get people to pay attention on social media. As a result, video content promotion on Instagram is something every brand wants to learn how to do. However, whether you’ve been using the application for a while or are just starting, creating content for it can often feel like casting your net with closed eyes. There is a lot of guesswork involved, it can take too long, and success is not guaranteed. Regardless of what your social media goals are, the following practices will help you attract more attention to your videos. Focus on Short-Form Video on Instagram If you’ve been focusing on long video forms on Instagram to market your brand, now is the perfect time to try the short-form video type. Rather than putting out 5-10 minutes of video content with high-level storylines, try producing shorter videos with simple messages. Apart from the fact that shorter videos will work better with Reels, they can easily hold the attention of your audience. If you’ve produced several long-form video content lately, you can shorten them into chunks and try them on IG Reels. Alternatively, you can consider turning them into IG video series, which you can upload in shorter chunks, each addressing a unique aspect of your business. If you need inspiration on utilizing the IG video Reels, you can try tapping on the Reels icon on your app, then scroll through to find out the trending content and video styles. Once this is done, you can easily pick a style and replicate it in your videos. Use Cover Images that Will Elicit Clicks It’s pretty apparent that before users click on your Instagram video, they first look at the video cover image to decide if they should stay and watch or not. Therefore, if you wish to increase the number of your followers who will go ahead and view your video content, ensure you have a catchy video image cover. If you do not know how to get one, ask a designer to help you design one that will suit your intended message on the clip. Alternatively, you can also go on Canva and create one yourself. It’s crucial to point out that video covers that have humans on the cover connect more with people on social media than graphics objects. So, try incorporating human faces into your video covers and see how your video views will increase. Drive Viewers to Take Your Intended Action With Clear CTAs Using a compelling call to action is a practice you must imbibe if you wish to drive your Instagram video views. Calling people to take action using the accompanying video message encourages users to check out what the video post has for them. Therefore, you must include a call to action that reflects your brand’s message and tone to increase the chances of more people clicking on the content of such type. Jump on Trends If you fancy the shorter content methods on Instagram Reels, you need to jump on the trending content as they are entertaining. You were making videos on a trending subject and channeling people’s energy to your content as that’s where the attention lies. You can easily harness a trending subject from dance challenges to audio clips to maximize your video content. It’s often recommended that you take the time to produce your video content ahead of time but make room for on-trend video content that may come up at any time. With all the video tools on Instagram, making content of such kind around a trending subject is relatively easy. You may be wondering how do you know what’s trending on Instagram? To see what’s trending, click on the Reels icon on your app on mobile or desktop, scroll down and watch the following suggestions. You will see trending videos and audio effects when you do this. Perfect Your Text Overlays Whether you use a trending audio clip or record your sound for your video content, do not neglect the power of on-screen texts. They can help you communicate your brand messages to your audience more effectively. This is often the case when your video pops up before some users who like to watch videos without sound. Apart from describing the content of your message, your on-screen texts can also serve as a viable call to action (CTA) if used appropriately. Choose Relevant Hashtags You can’t write off the power of hashtags when trying to improve your video views. Like many other social media platforms, Instagram relies heavily on the hashtags you use on your content for ranking. So, using relevant hashtags to publish your content can easily affect your views. Brands can utilize hashtags to join the conversation and make clips about popular subjects. These hot subjects receive a lot of searches and can boost your visibility quickly. Although it’s not advisable to only make videos about trending issues, doing so from time to time can help you swiftly increase video views. Optimize Your Description Instagram is a visual platform; hence it’s all about videos and images whenever users scroll through the app. One of the common mistakes you must avoid is not using descriptions to attract users to view your content. Publishing your videos without optimizing the accompanying publication description will leave users lost as to exactly what the clip is about. Another problem that arises from not optimizing your video description is that you may end up missing the right keywords that are necessary for the video. There are ways to optimize our video content description on Instagram. Check them out below:

• The length of your description should be just enough to catch consumers’ curiosity but not so much that they get disinterested in the video. It’s the same as a title for a blog post. Remember that a video provides more context than a still image. However, research has demonstrated that no ideal caption length exists.
• Analyze what your audience responds to the best and give it to them.
• If your caption is lengthy, place the most essential and exciting material before the “see more” button.
• Use line breaks to split a long caption into smaller, more manageable sections.
• Use keywords associated with the message you want to advertise in the description.
• Schedule to Post at Peak Times

Schedule videos to go live at periods of high traffic, even though Instagram’s algorithm has considerably changed when consumers see our postings. Knowing your audience’s peak activity periods can still significantly enhance the number of views for your videos. But remember that most engagement occurs relatively shortly after the publication is posted. Therefore, when your publication has a solid first wave of attention, Instagram will expand its reach, resulting in more views. However, the problem is that you’ll need to find out when your target audience is most active. In reality, it can differ significantly between brands. Expand Audiences With Collaborators Explore Instagram’s comprehensive collaboration tool to increase the number of people who see your video content. This tool, once exclusively usable for feed postings, is now compatible with Reels as of October 2021. To utilize it, press the Invite Collaborator button, choose Tag People, and then look up an account. What is it that makes this tool such an excellent one? It can dramatically increase visibility when you invite a collaborator to a reel because the video appears on both profiles. Both accounts are shown as creators when a collaborator accepts an invitation. This means that this tool can be pretty helpful in raising brand awareness and broadening the audience for your brand. Brainstorm Exclusive Content Another way to increase your chances of having more video views on your Instagram video content is to create exclusive content for your followers. For example, this could come from a question-and-answer live event to help solve challenges your followers face in a particular subject matter.