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Online Classified Market Analysis
The online classified market will touch USD 463,033.3 million at a 20.2% CAGR in the forecast period 2020- 2027, states the latest Market Research Future (MRFR) analysis. The report includes investigations based on online classifieds business model, Current scenarios, Historical records, and Future predictions.
Online classified is a form of classified advertising that is cheaper than a large display advertisement. It is used by both businesses and individuals to raise awareness for their products amongst the population and also improve their sales.
Various factors are fuelling the online classified market demand. As per the recent MRFR market estimates, such factors include the rising penetration of the internet and smartphones, growing penetration of electronic devices and media, the growing retail e-commerce industry, increase in smartphone users, increasing internet penetration, rising youth population worldwide, rise in broadband service providers, convenient and cost-effective, broader platform in comparison to traditional advertising medium using television and the print media, and increasing addiction to smart devices such as laptops, smartphones, tablets, and others. The additional factors adding market growth include rise in mobile advertisement through mobile devices, increasing adoption of social platforms, and increasing use of online classified ads during the COVID-19 pandemic.
On the contrary, rise in fraudulent activities in recruitment and real-estate sectors, automotive, matrimony websites, and dating websites, random pop-ups and redirections that agitate viewers, lack of customer loyalty, and technological barriers may limit the global online classified market growth over the forecast period.
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Online Classified Market Key Players
The leading market players profiled in the global online classified market report include –
Online Classified Market Segmentation
The global online classified market has been segmented based on type, business model, and revenue source.
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By revenue source, the online classified market is segmented into banner classified, search engine marketing (SEM), social media classified, mobile classified, and website classified.
By business model, the online classified market is segmented into vertical model and horizontal model.
By type, the online classified market is segmented into health classified, service classified, and product classified.
Online Classified Market Regional Analysis
Geographically, the global online classified market is bifurcated into Europe, North America, South America, the Asia Pacific, and Middle East and Africa (MEA). Of these, North America will have the lions share in the market over the forecast period. Rise in internet users, the budding industry of videographers, social media managers, and online analysts, quick adoption of innovative technologies to perform daily activities and improve efficiency, the presence of several e-commerce companies, the huge investments to adopt new technologies such as big data and AI for online classified ads, the US being the hub of activities centered on online channeling, rising awareness of online classified ads, increasing number of internet users, and high adoption of innovative technologies among individuals and businesses in Canada and the US are adding to the global online classified market growth over the forecast period.
In Europe, the global online classified market is predicted to hold the second-largest share in the forecast period. Rise in internet users, increasing adoption of innovative technologies to improve efficiency and daily tasks, massive technological dependency, booming online marketing media platforms, increasing popularity of horizontal classified model in France and Norway, rising use of classified platforms by consumers for searching second-hand merchandise across various categories, and rising popularity of online classified ads with vertical business models in the UK and Germany are adding to the global online classified market growth in the region.
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In the APAC region, the global online classified market is likely to grow at a fast pace in the forecast period. Growing number of businesses coupled with huge investments in digital advertising are adding to the global online classified market growth in the region.
Table Of Content
1 Executive Summary
2 Market Introduction
2.1 Definition 16
2.2 Scope Of The Study 16
2.3 List Of Assumptions 17
2.4 Market Structure 17
3 Market Insights
4 Research Methodology
4.1 Research Process 22
4.2 Forecast Model 26
5 Market Dynamics
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