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DIgital marketing technology concept. Internet. Online. Search Engine Optimisation SEO SMM. Advertising
Digital marketing has come a long way since the invention of the internet. In the past, advertising was largely reliant on print media, mass media, and offline methods like billboards. However, as more people joined the internet, a significant shift to online happened. Today, there are billions of active web users every given minute. The fact that the online world is more like one big global village has made it easier for companies to reach their potential customers. So, how can you use this platform to grow your painting business? Fortunately, you have a lot of options when it comes to online marketing. To get more leads for your company, you can integrate field service business management applications into your website from companies like Jobber. By adopting this software and then integrating it with your website, you can make it a lot easier for prospective customers to get in touch with you and browse through your service offering. That said, here are a few digital PR tactics to build your brand:
Driving digital marketing campaigns can be intimidating for beginners, but it doesn’t have to be that difficult. As a rule of thumb, you should always make sure that you work on the awareness factors before launching any online advertising strategy. For instance, your name and logo are key to the success of every campaign, both online and offline. Once you have established a strong brand identity, including a compelling logo, you can further amplify your offline marketing efforts by utilizing a professional leaflet distribution service. It will ensure your promotional materials reach the right target audience in a timely and effective manner, helping to generate brand awareness and drive customer engagement. Therefore, your focus as you look to drive digital PR, should first be on creating a nice and descriptive logo. This is an important feature considering that most successful marketing campaigns are usually visual-oriented. It’s imperative to note, though, that your logo should be as simple as possible. Try to ensure it conveys what your company is offering if possible. (3)
There’s hardly any digital PR campaign that has succeeded without social media. Facebook, Twitter, Instagram, and YouTube are currently the biggest players in this department but they offer more than just socialization. The number of social media users has risen significantly because of ever-advancing technology and affordable internet access. As a business, there are many ways you can boost your digital PR and grow using social media platforms. The first and most important step is creating a social media account. This is crucial because it acts as your company’s image on these social channels. For instance, your Facebook profile may determine how the audience will view you. That said, make your account as professional as possible. Include important and relevant details like the products you offer, contacts, and the business website’s link. You can also go as far as showing estimates of the cost of your painting services. Learning how to quote whatever you’re offering is an important skill, especially in the field service industry. It actually plays a vital role in determining the percentage of leads you’re likely to convert per campaign. (1)
A website is one of the best investments when it comes to growing a painting businesses and digital PR. Every successful brand in the online marketing environment has a website that plays a vital role in its online presence. Having this feature as part of your digital PR can significantly enhance your growth both online and offline. 
Smartphone pop up for advertising. Asian woman travel backpacker shouting open mouth through from screen mobile. Girl looking to aside copy space for present promotions. Digital marketing online cencept.
So, what are some of the elements of a great website design? As mentioned earlier, your brand’s name is key to any marketing strategy, and that also applies to web design. You need to choose a domain name that doesn’t only describe your business adequately but is also easy to remember. The more memorable a name is, the higher your chances of getting visitors and returning customers. (2) It’s also worth noting that the name you choose can either build or break your brand’s trustworthiness. You’d want a domain name that shows a lot of professionality for you to win more customers in the market. The design of the website should also be appealing to the eyes of internet users, not to mention the ease of navigating it.
Digital PR is one of the most effective marketing strategies today. Whether you do everything by yourself or hire a digital marketing agency, there are many ways you can use this technique to grow your painting business. But before you move any further, it’s important that you design a logo that tells people about your business and whatever services you offer. Taking advantage of social media platforms will also have a huge impact on your brand’s growth. If you want to beat the competition and become even more successful with the online market, then you might need to consider building a business user friendly and mobile optimised website too.
