According to the latest report by IMARC Group, titled “B2C E-commerce Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027”, the global B2C e-commerce market reached a value of US$ 4.1 Trillion in 2021. Looking forward, IMARC Group expects the market to reach US$ 6.8 Trillion by 2027, exhibiting a CAGR of 9.02% during 2022-2027. Business-to-consumer (B2C) e-commerce refers to the process of direct exchange of products and services between a business and consumers over the internet. It employs various technologies, such as electronic funds transfer, internet marketing, supply chain management, online transaction processing, electronic data interchange (EDI), and automated data collection systems. B2C e-commerce also adopts search engine optimization (SEO), online advertisements, and virtual marketing techniques to expand consumer reach. Apart from this, it offers global reach, enables trackable marketing, reduces physical overheads, and assists in gathering real-time data.
As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviors of the consumers globally–our estimates about the latest market trends and forecast values after considering the impact of this pandemic.
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Global B2C E-commerce Market Trends:
The growth of the global B2C e-commerce market can be attributed to inflating disposable incomes, increasing sales of smartphones, rapid digitization, and the availability of high-speed internet connections. This has enabled online platforms to be more reachable and efficient. In line with this, rising awareness regarding its associated convenience, multiple payment options, easy return policies, and diverse product categories are further catalyzing market growth. Additionally, key players are providing monetary benefits to consumers in the form of discount coupons, referrals, contests, giveaways, and loyalty reward programs, which is acting as a growth-inducing factor. Due to the lockdown implemented in response to the outbreak of coronavirus disease (COVID-19), the need for B2C e-commerce platforms intensified significantly across the globe, which, in turn, is creating a positive outlook for the market.
Global B2C E-commerce Market 2022-2027 Analysis and Segmentation:
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