In the sea full of the same fish types, this is your chance to be a different species and make people notice you. Do you want your small business to get noticed by large investors? Then, an effective press release could help!
A credit card market approach to flaunt your good score or using plastic money to be the market honey to attract all those big groups – perks of a financial press release. However, small businesses have been doing this for decades, yet only a few of them were able to catch the attention of potential buyers and investors.
Yes, you don’t want to write just another press release that’ll be long forgotten but something that can change your company’s future. Wondering how to do that? Let’s find out!
For more than a century, corporations have utilized press releases to relay specific (promotional, informational, financial) information to the media. Many press releases are now distributed via the internet, usually through a press release distribution agency. Several services are used for all forms of press releases, be it financial, promotional, or commercial.
Financial reporting is a specialty, and those in the media who cover business and finance will sign up for the service so they may have the most up-to-date information at their fingertips.
Purpose Of Financial Press Release
The purpose of a financial press release is quite apparent as it’s a message released to the targeted audience via a service to grab their attention. In simple words, it’s like a notification of something newsworthy to share with people that might be helpful for them.
The point to note here is the continuous growth in a short time with a 100% turnover. To understand:
So, for a start, you can release a financial press release of your business telling your brand story, which can help you gain the attention of investors to improve your business even further.
A financial press release is more like a fax machine of the trendy marketing world. No matter how modern likes, viral tweets, and bougie videos are, sometimes you have to combine hands with an old-school fax machine. The press release may say the same: a remnant of another era, yet a marketing strategy that might still be beneficial to some businesses. For starters:
Similarly, the content style of press releases, which should be newsworthy but not overtly commercial, should be on the same page as your brand development objectives. Moreover, a good press release can be marketed digitally or traditionally to promote the brand. So, yes, a financial press release is a crucial stage for your brand’s digital marketing.
Naturally, no company should issue press releases like they’re out of style. Even if what you have to say is revolutionary, you’ll rapidly be sent to the Junk section. The idea is to write just when you have anything worthwhile to say or reveal.
Now, that’s something any media house an investor would want to look at. It’s a story they would definitely want to cover or put their money on. In contrast, if it’s something typical or casual with no kick or punch for the audience, this might not be your time.
Press releases are factual and promotional reports distributed to the media in order to generate favorable attention. After all, who doesn’t desire positive media attention to promote their product, service, or brand? Which company doesn’t want to get recognized by the right people? The point is how to do that? Here are some helping tips:
1. Create A Catchy Headline Vibe
Digital and press media is filled with endless articles striving to be viral and reach the top. However, only a few catch readers’ attention even though there’s no guarantee whether or not they will click to read further. So, if you really want your targeted audience to reach you, creating an appealing tagline is a must. For example:
See what we did here? Adding numbers and figures can instantly attract attention because everyone wants to be successful and make money. According to copypress, you can test out different headlines and see which generates more clicks or even conversion rates. However, avoid relying too much on click baits as the investors and audience really want to know what’s working and what’s not.
2. Share Your Story!
Pinch your customer’s attention, hint at the numbers, and then write a press release that tells your story in your words. Even if you’re not doing well and just working to really push your business towards success, you can still do it.
“The Dream Of A Small Company To Compete With Large Firms!”
You can choose the title and share your story by highlighting some key points like:
And then naturally diverting the story towards more important things like:
A good financial press release should take the promotional and informational aspects. So say if you’re solely writing to find investors, here’s what you can include:
If you want your financial press release to work well for your company, you have to really convey your message to the audience. In other words, you have to connect with them emotionally so that they want to help your business.
3. Don’t Exaggerate But Do Elaborate!
The last thing you want from your financial press release is absolute rubbish and a gibberish story vibe. Yes, humor and dramatic pauses are important to keep the reader involved in the story, but nothing should be too risky and grueling. You don’t want to sound like a scam who just wants to attract attention for promotion and money. That’s too bad for your business reputation! And, we all know a good reputation is vital for start-ups and small businesses.
However, it will become a saving plea and fishy if you just rephrase the story like this:
Yes, it’s a direct way of communication with your audience, but it sounds too boring and ordinary. Above all, it sounds like the story of a thousand other businesses. So, you might want to elaborate your story without exaggerating it to the point that it starts sounding like a screenplay.
4. Personalize Your Press Release!
The best time to nail it is when the board is hot! So, if you want investors to use their money to help your business, you want to make sure you connect with them on a personal level. Now we aren’t implying you start studying about their private life, how they live, and all that unpopular stuff. But, what we’re trying to say is to understand the audience for which you’re writing a financial press release. Christina Newberry explains that knowing your targeted audience is the key to successful marketing.
Suppose your financial press release talks about the goals and figures that are irrelevant or don’t align with the audience. Your company will get ignored! So, instead, You might want to do it like this:
See, the connection needs to be there. You have to make them think that there was a time when their business was also at a beginner level. And how they managed to surpass the changing tides.
5. Make It Graphically Presentable!
If you’re a regular internet user, you might agree that “it’s almost impossible to keep a reader indulged in the content till the end!” Like, the ads keep popping up, you’re reminded of a social video you saw a few minutes ago, or you just don’t find the content cool and fun enough to continue reading it. Of course, that doesn’t mean you did something wrong, but it implies you did it just like everybody else on the internet.
Your story lacks the kick!
Yes, if you write everything down, it might become too much for a user to catch up with. So, you might want to include:
In fact, anything that can make them pause and really think about what’s going on? Now, of course, it’s not necessary as it still is a financial press release and not some sort of comic story but it’s all about the creativity and that unique hint only your business has! Now, one thing you should not forget is the financial perspective. Your financial release can have multiple tables:
Tables and comparison charts can help investors understand the company’s current financial situation at a glance. Moreover, it can help give a clear view of the picture!
A financial press release doesn’t have to be all numbers, figures, and complicated stuff. In fact, the more it sounds humane and less robotic, the more it will attract potential customers and investors. And as we explained, the key to an effective and engaging financial press release lies with the story and how you decide to portray it.
All you need is consistency and relevancy to connect with your audience. Surely, you can be a bit dramatic in figures, but don’t be too obvious. By now, we believe you must have aced the process of writing a financial press release.
So, share with us what your favorite part was?