Full-service market research firm Portland Marketing Analytics (PortMA) has launched its first edition Personal Care Product Sampling – Experiential Benchmarks report. Learn more about how to measure the impact of wet and dry product sampling events. Gain insights into quantifying customer interactions clearly and efficiently. And make your marketing budget go further.
Portland, ME, USA – PortMA’s Personal Care Product Sampling – Experiential Benchmarks report details how experiential marketers can create and measure showstopping sampling events for personal care products.
Marketing products for skincare, health, and beauty is challenging; the industry is highly competitive. Experts highlight that the personal care market is saturated in terms of brand variety, size, and international establishment. This leaves consumers with numerous options and even more questions. For consumers to truly understand a product, they need to touch it, and use it. Enter product sampling.
Wet and dry product sampling continues to deliver game-changing consumer interactions that let the experience speak for itself. To compete in the personal care industry, sampling events need to deliver clear returns on investment (ROI). The insights in this report help experiential marketers generate that event ROI.
The product sampling benchmarks report’s findings are based on insights gained from 364 activation days during which personal care products were sampled. The activation days resulted in 7,400 consumer exit interviews. PortMA’s field staff distributed more than 1.3 million samples as part of over 1.6 million interactions.
Sampling events measured for this report cover a wide range of personal care products, making the findings applicable to a variety of brands.
Chris Clegg, President and Research Director at PortMA, says: “Personal care products are a tough market segment, but that makes it even more important to create memorable consumer sampling events that deliver outstanding ROI.
“Sampling events continue to be extremely effective when it comes to building genuine consumer connections that impact a brand’s bottom line.”
The contents of the report help experiential marketers design marketing campaigns that elevate their brand above their competitors. Marketing professionals can use the benchmarks to demonstrate the value of sampling events more clearly than ever before. In addition, marketers gain access to powerful experiential marketing campaign evaluation tools.
Purchasing the report includes a single-user license that gives marketers access to these tools:
Full-service market research firm PortMA uses data analytics to develop and evaluate marketing communication strategies for experiential marketing agencies, advertisers, and leading brands.
For more information about the contents of the report, please visit this link or contact the sales team directly using the information below.