When it comes to sales, you need to think about what will help drive leads. And while there are many strategies that can be effective, creating calculator tools is often a great way to attract more customers. But before we get into how these tools can be effective, let’s first take a look at how this SEO and content marketing strategy works.
Tools can be both relevant and engaging, which can help you capture the attention of potential leads.
By optimizing your website for search engines and creating valuable tools, you can bring in more visitors who are interested in what you have to offer. And since these visitors are already interested in what you do, they’re more likely to convert into customers. Of course, it’s important that the traffic is relevant to your core offer.
You also need the search traffic to be sufficient and preferably not too competitive.
The first step in this strategy is to do some keyword research and see what people are already searching for. Each and every month people are searching for calculators or tools in your niche.
Once you’ve located those calculator keywords, you’ll need to build your tools and put them on your landing page. Of course, landing pages and tools will cost you money to design and develop. However, over the long run, it can be well worth it.
Here are some examples to demonstrate why:
If you offer mortgages, for example, then it would make sense to create a mortgage repayment calculator like this one from Westpac. The keyword mortgage repayment calculator has search volume of over 60K. Imagine 60,000 people visiting your site interested in mortgages. Of course not all of these people will convert but it’s an opportunity to track and nurture new leads and get them to buy your products. Just one 30 year fixed mortgage can be very lucrative for a bank.
Another great example is a color wheel calculator by Canva. This tool is perfect for attracting customers interested in making designs. The keyword “color wheel” has over 500K people searching for it every month. So by creating a color wheel tool, Canva can attract new leads to their core product. Teaching people design and then giving them a tool to put it in action is a powerful combination.
Everyone thought that the Keto diet was just a fad. It turns out that it’s here to stay. People go absolutely crazy over this diet. However, there are a lot of beginners out there that have no idea where to start or what to do. Perfect Keto created a keto calculator to give beginners an estimate of how much they should eat. The calculator gets 31K monthly searches from Google. At the bottom of the calculator is a form to get your results. They then use email marketing to try and nurture leads to buy their Keto products. They sell everything from supplements to nutrition bars.
So as you can see, creating free calculator tools can be a great way to drive more traffic to your website and attract more leads. And by using relevant keywords, you can ensure that your tool will be found by those who are most interested in what you have to offer. Thousands of brands use this strategy to great effect, so why not give it a try for yourself?