Immunity Boosting Food Market generated $21.6 billion in 2020, and is projected to reach $46.9 billion by 2030, witnessing a CAGR of 8.2% from 2021 to 2030. The report provides a detailed analysis of changing market dynamics, top segments, value chain, key investment pockets, regional scenario, and competitive landscape.
Rise in consumer awareness about probiotics, growing number of health-conscious consumers, and surge in number of chronic diseases and drive the growth of the global immunity boosting food market. However, high cost of raw materials, lack of awareness and Perishable nature of food restrain the market to some extent. On the other hand, rise in sales through online sales channel and increase in elderly population present new opportunities in the upcoming years.
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The outbreak of the COVID-19 pandemic had a positive impact on the global immunity boosting food market. Products containing immunity boosting food are used to improve muscle mass and immunity. This factor increased the demand immunity boosting food products.
The immunity boosting food market is segmented on the basis of nature, product, end use, distribution channel, and region. On the basis of nature, it is categorized into organic and conventional. As per product, it is divided into superfood, probiotics & prebiotics, and dairy-based product. According to end use, it is fragmented into infants & children and adults. On the basis of distribution channel, it is categorized into supermarkets & hypermarkets, convenience stores, specialty stores, and online sales channel. Region-wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
By nature, the conventional segment was the highest revenue contributor in 2020, owing to health benefits of conventional immunity boosting food. By product, the superfood segment held the largest share in 2020. Superfood are used in the treatment of chronic and cardiovascular diseases, so the superfood segment accounted for the largest share.
By end use, the adults segment was the highest revenue contributor in 2020, owing to a wide variety of immunity boosting food for adults. By distribution channel, the specialty stores segment held the largest market share in 2020. Specialty stores offer wide variety of products with discounts, so the specialty stores segment accounted for the largest share.
Based on region, North America contributed to the highest share in terms of revenue in 2020, holding nearly one-third of the total market share, and is estimated to continue its dominant share by 2030. Moreover, Asia-Pacific is projected to manifest the fastest CAGR of 8.8% during the forecast period. Other regions discussed in the report include Europe and LAMEA.
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Product launches, partnerships, acquisitions, mergers and acquisitions, joint ventures, and geographic expansions are the primary strategies employed by market players. The key players in the global immunity boosting food market include Danone, Nestle, Cargill, ADM, Fonterra group Cooperative Limited, Associated British Foods Plc, Blue Diamond Growers, Diamond Foods, LLC., Dole Food Company Inc., Pinnacle Foods Corp., Olam International, and Hines Nut Company.