Market Segmentation
The App Analytics Market is fragmented based on application, type, component, and vertical. These segments are further sub-segmented into different types.
The application segment of the market is bifurcated into API latency and response time, ad attribution analysis, crash analytics, cross-platform analysis, app performance analytics and operations, user analytics, in-behavioral analytics, touch heatmaps, revenue analytics, Ad monitoring, and marketing analytics, campaign analytics, and conversion funnel analytics.
The end-user section of the market is segmented into banking and financial services and insurance being the most prominent sectors, followed by media and entertainment, retail, transportation, logistics, travel, hospitality, information technology, and others.
Overview
The app analytics market will witness a healthy growth from 2020 to 2030, a research report suggests. Growing at a CAGR of 17.3%, the market is projected to reach a decent value by 2030. The increasing usage of smartphones is expected to support the market growth along with advances in big data and artificial intelligence. As predicted by analysts, the lack of technical experts in certain areas will negatively affect the market’s performance from 2020 to 2030. During the forecast period, the market will be supported by favorable government policies and the changing social behavior. The increasing need for highly qualified professionals on the other hand will challenge data insight sector based organizations functioning in the global app analytics market. Analysts have split the market into type, deployment, and end-user segments based on products and services.
Data insight based companies have been profiled. The high cost of data analysis services is set to affect the global market during the forecast period 2018 to 2025. The report also provides the market’s performance forecasts till 2025. Analysts have studied the strategy of data insight segment based organizations to help new entrants and established businesses. The data insight sector itself is supported by the availability of many untapped opportunities as well as the rise in distribution channels. During the forecast period 2018 to 2025, the app analytics market is set to witness a health growth across type, deployment, and end-user segments as well as regional markets.
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Regional Outlook
The segments enclosed in the app analytics market report are studied concerning four regions, namely the Americas, the Middle East & Africa, Asia Pacific, and Europe.
The region of North America led the overall market in 2017, owing to technological advancements and recent developments about the market. Also, the Asia-Pacific region might witness the highest growth rate during the forecast period owing to a ascend in the number of people equipped with tablets and Smartphones across countries such as China, India, and Indonesia, which presents a significant app analytics market opportunity.
Several developing countries have recorded incredibly high penetration of Smartphones, which is a leading indicator of the market’s progress. In the case of point, Smartphone ownership is exceptionally high in South Korea, around 94%, and Israel with 83%.
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Top Industry Players
Striking players in the app analytics market include Kochava (U.S.), Taplytics, Inc. (U.S.), IBM Corporation (U.S.), Adobe Systems Inc. (U.S.), Google (U.S.), Amazon.com, Inc. (U.S.), Countly (U.K.), Localytics (U.S.), Yahoo Inc. (U.S.), Apptentive (U.S.), Swrve (U.S.), Mixpanel (U.S.), MoEngage (U.S.), TUNE Inc. (U.S.), Content Square SAS (France), AppsFlyer (U.S.), Clever Tap (U.S.), Amplitude (U.S.), appScatter (U.K.), and Appsee (U.S.).
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