Market Research Future (MRFR) suggests in its new exhaustive study that the car air purifier market will touch USD 12,105.7 million by the end of 2027. Also, the market size is expected to soar at a rate of 7.58% from 2020 to 2027.
Major Boosters and Restraints
The deteriorating condition of the environment along with the surging toxicity levels has been favorable for car air purifiers, in terms of sales. The expanding private and public infrastructure, in line with soaring number of large-scale construction projects has had a negative impact on the environment, thereby raising the need for car air purifiers. Mounting air pollution and related concerns across China, India, the U.S., and U.K., would also boost the adoption rate of car air purifiers over the ensuing period.
Booming sales of luxury vehicles, particularly in developing countries in line with the rising purchasing power of consumers should also benefit the global industry. To this end, high efficiency particulate air or HEPA filtration air purifiers are increasingly being fitted in cars. Although, the car sales have dipped since the COVID-19 outbreak, the demand for air purifiers in general has soared in view of the rising interest in hygiene and cleanliness. Consumers are looking for ways to prevent respiratory issues and are therefore, opting for products that presumable cater to these needs.
Furthermore, escalating demand for advanced and multi-functional air purifiers and their rising installation in cars will fuel the market development rate in the future. Better performance and superior quality air purifiers are being introduced in the market by leading brands, while also keeping in mind the business opportunities emerging post pandemic. For instance, in February 2021, Kronos Advanced Technologies Inc. introduced its latest air purifier called Model 5 (X5), based on the Kronos CORE Technology. The companies claims that this air purifying technology can destroy close to 99.02% of air-borne SARS-CoV-2 virus in a matter of 30 seconds.
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Product, technology, vehicle class, and distribution channels are the top segments considered in the MRFR report.
The products listed in the report are built in and counter up.
Technologies include Ionizers, HEPA Filters, and more. HEPA filters effectively trap airborne particles, such as dust, pollen, bio-contaminants, and smoke. Their reliability and superior quality help remove every type of airborne particle effectively, which is why they enjoy significant demand in the global market.
Vehicle classes discussed in the market study include commercial and private cars.
Distribution channels covered in the MRFR study are non-store and store-based channels.
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The car air purifiers industry can be geographically divided into Asia Pacific, MEA or the Middle East & Africa, Europe, North America, and Latin America.
The highest position in the global market has been secured by Asia Pacific, considering the booming sales of car air purifiers due to the surge in air pollutants and allergens across the developing nations. China, despite the post pandemic business conditions, is the driving force behind the APAC market growth and to some extent, the global market as well. India is yet another strong market in the region and could perform even better in the coming years.
In 2018, the European market accounted for a total share of around 29% and has maintained its growth rate since then. Rising demand for ambient air quality monitoring systems among car owners and the implementation of stringent regulatory standards as well as air quality management programs that spread awareness among the mass are touted to be the major growth boosters in the regional market.
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Some of the strongest manufacturers in the global industry include Zhongzhi Environmental Protection (China), Koninklijke Philips N.V. (Netherlands), Panasonic Corporation (Japan), Agcen Air Purifier (China), Ecom Ventures (US), Xiamen Maxmac Air Technology Co., LTD (China), Sharp Corporation (Japan), Ansio India Private Limited (India), Guangzhou Haike Electronics Technology Co., Ltd (China), Purafill (US), Elofic Industries Limited (India), ADA Electrotech (Xiamen) Co., Ltd. (China), Foshan uobio Electrical Appliance Co., Ltd. (China), The 3M Company (US), Ionkini Technology (GZ) Co., Ltd. (China), to mention a few.
Most of these manufacturers emphasize on expanding their product ranges with new launches while also trying to imbibe innovative features in existing products. Strategic collaborations, partnerships, and mergers are some of the strategic tactics employed by the companies to foster their growth prospects in the market.
For instance, in June 2021, Instant Pot, a renowned developer of electric appliances, introduced its latest range of air purifiers. The range now includes the Instant Small Air Purifier, the Instant Large Air Purifier as well as replacement filters.
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