The latest report by IMARC Group, titled “Smart TV Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027,” offers a comprehensive analysis of the industry, which comprises insights on the global smart TV market growth. The report also includes competitor and regional analysis, and contemporary advancements in the global market.
The global smart TV market reached a value of US$ 239 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 358.6 Billion by 2027, exhibiting at a CAGR of 6.2% during 2022-2027. A smart television (TV), also called connected TV, represents a next-generation device equipped with the internet and Web 2.0 features. It includes various features, such as on-demand content from different applications, a TV operating system, graphical user interface (GUI), the capability of connecting with other wireless devices, access to various streaming services, an ethernet connection, built-in Wi-Fi that eliminates the need for a separate set-top box, etc. Moreover, a smart TV offers the capabilities of searching, chatting, browsing, sharing, and downloading content to the viewers as compared to its counterparts, including a traditional cable television.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
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Important Attribute and highlights of the Report:
Global Smart TV Market Trends:
The inflating popularity of the over-the-top (OTT) space that distributes original content via the internet is primarily driving the smart TV market. In line with this, the growing demand for premium sports, movies, and entertainment content via Video on Demand (VoD) platforms is further catalyzing the market growth. Additionally, the increasing integration of a smart TV with several input devices, such as keyboards, mouses, smartphones, tablets, etc., for enhancing usability, enabling text entry, navigation, and internet browsing, is acting as another significant growth-inducing factor. Besides this, the introduction of 5G broadcast services to offer users high data speed and media consumption facilities is also augmenting the global market. Furthermore, the rising investments in R&D activities aimed at launching product variants with convenient access, pixel-less imagery, artificial intelligence (AI) upscaling, low installation costs, etc., are anticipated to fuel the smart TV market over the forecasted period.
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Key Market Segmentation:
The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
Some of these key players include:
Breakup by Resolution Type:
Breakup by Screen Size:
Breakup by Screen Type:
Breakup by Technology:
Breakup by Platform:
Breakup by Distribution Channel:
Breakup by Application:
Breakup by Region:
Key highlights of the Report:
TOC for the Report:
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.