Market Research Future (MRFR) contemplates that the organic cereals market could procure a growth rate of 5.32% between 2020 and 2027. The market size will be USD 36,100 Million by 2027-end, anticipates MRFR.
Growth Drivers and Impediments
Heightened demand for natural and healthier food products in line with surging consumer knowledge about the health benefits will be a major reason for the strong market growth in the future. healthy lifestyle. The prolific business growth worldwide is also in response to the mounting preference for chemical and fertilizer-free food items among people. Supportive government initiatives encouraging organic farming along with surging land area that is under organic cultivation will present significant opportunities to the organic cereal brands in the following years.
Government bodies worldwide are funding several businesses to facilitate R&D, exports, innovations, and marketing. These programs by the government help the players receive extensive consulting services, as well as industry-based training. As a result, it is projected that the government across the globe will be playing an integral role in business growth over the years to come. Other than this, the rising prevalence of sustainable farming practises across several countries, which reduces the use of chemicals as well as pesticides should further foster the market size in the future.
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The source-based segments highlighted in the MRFR study are barley, wheat, blended, oats, and more.
The category-wise segments are gluten-free organic cereals, as well as conventional organic cereals. Gluten intolerance/celiac disease has become a major public concern over the years, as a result of which manufacturers are increasingly developing products that are gluten-free. Therefore, the segment is touted to capture a higher growth rate in the ensuing years, compared to the conventional organic cereal market category.
The distribution channels covered are store based as well as non-store base. Store based channels are convenience stores, supermarket and hyper market, and more.
North America’s progress in the global market for organic cereals has been notable in recent years, with the region emerging as the top contributor to the overall growth. Hectic lifestyle followed by the consumers, product innovation in line with technological advances and the robust base of several renowned firms add significantly to the value of the organic cereals market. The highest revenue generating markets for organic cereals in the region are Mexico, Canada, and the USA. Organic cereals enjoy massive demand as breakfast food items, with the consumers growing aware about the importance of healthy plant-based ingredients with significant nutritious value.
The market leaders in Europe include Germany, France, Spain, the United Kingdom (UK), and Italy, followed by other countries. Per capita expenditure on organic food products has more than doubled over the last decade, with Swiss and Danish consumers spending significantly on a variety of organic cereals. Consumers are also opting for organic cereals in the wake of the surging concerns related to animal welfare and rising loyalty towards local brands. This should have a tremendous effect on the European market in the long run.
Asia Pacific will remain one of the most promising markets in the next several years, given the shift from synthetic food items to healthier and natural foods. Rising disposable incomes along with the exploding population in Australia, India, Japan, and China raise the market demand. Online sales of organic cereals are booming, backed by aggressive marketing and the rise in major distribution channels in the region. On top of that, with the aim to bolster profit margins, organic cereal brands in the region are collaborating with the major retail chains, which helps elevate consumer reach while pushing the market growth.
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The top organic cereal brands in the worldwide market are EcoFarms (India) Ltd. (India), Organic India Pvt. Ltd. (India), Cereal Partners Worldwide (CPW) (Switzerland), The Kroger Co (USA), Hain Celestial Group Inc. (USA), Kellogg Co. (USA), General Mills (USA), to name a few.
OffLimits, a renowned plant-based cereal start-up, has received funding of around USD 2.3 million for its new products. The company makes use of organic ingredients, sourced from lightly sweetened gluten-free and vegan organic sugar cane. OffLimits’ organic cereals Dash and Zombie are available in stores like Intelligentsia and are sold online as well.
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