Decaf coffee market should touch USD 21.45 Billion by the year 2025, says MRFR (Market Research Future). MRFR adds that the market size can expand at a rate of 6.9?tween 2019 and 2025 (analysis period).
Growth Boosters and Impediments
The 2017 report by the National Coffee Association (NCA) reveals that people in the 18 to 24 years age group were the leading consumers of decaf coffee in the United States. This makes close to 19% of the overall consumers in the country. The survey also stated that nearly 68% of the total population desires to cut down their caffeine consumption. This thinking has been growing in various other countries, as health consciousness has been soaring among people, and can therefore, have a positive impact on the decaf coffee market in the years ahead.
Millennials are increasingly opting for sustainably and organically grown, lightly roasted and decaffeinated coffee beans. Sensing the opportunities, several cafés, restaurants, eateries, and coffee houses are striving to expand their menus to include decaf coffee in multiple variants. The high popularity of such eating joints, which are seen as socializing bases for the youth, will foster the sales of decaf coffee in the next several years.
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Kicking Horse Coffee Co. Ltd. (Canada), Cravium Foods LLP (India), Cafedirect PLC (UK), Don Pablo Coffee (US), Lifeboost Coffee (US), Fresh Roasted Coffee LLC (US), Nestlé S.A. (Switzerland), Colombian Brew Ground Coffee (Colombia), Dunkin’ Brands Group, Inc. (US), Eight O’Clock Coffee Company (US), Volcanica Coffee, LLC (Costa Rica), Grindhouse Coffee Roasters (UK), Koffee Kult (US), Luigi Lavazza S.P.A. (Italy), The Kraft Heinz Company (US), are some of the major companies in the global market for decaf coffee.
These vendors concentrate on adopting competitive methods like production capacity expansion, new product launches and acquisition to foster their market rankings.
Decaf coffee industry has been considered for product type, category, form and distribution channel.
The different types of decaf coffee in the market are robusta, arabica, and more. Arabica decaf coffee has been witnessing massive demand in view of rising disposable incomes as well as the escalating preference for sweet coffee. As a result, the segment can soar at the fastest rate in the years to come. However, since robusta decaf coffee is easily available at affordable rates, the segment should procure the leading position in the years to come.
With respect to category, the major segments are conventional and organic. Organic products have been gathering intense momentum worldwide as people are growing aware about the toxic effects of pesticides and chemicals on health. In view of this, the segment will capture the highest growth rate in the following years.
Forms in which decaf coffee is primarily sold include whole and ground. Ground coffee enjoys high popularity among consumers, as the demand for convenience items is significantly high, while the provision of easy to brew and convenience also add to the appeal. In a nutshell, the segment should own the highest share in the global industry and also manage to achieve the fastest CAGR in the next couple of years.
Store-based and non-store based are the top distribution channels in the global market. Decaf coffee is largely sold via store-based channels, especially specialty stores, retail stores and hypermarkets and supermarkets. But the highest growth in the market is noted by specialty stores.
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Asia Pacific/APAC, Europe, North America, as well as RoW/rest of the world are the primary markets for decaf coffee worldwide.
North America has remained the market leader since 2018, emerging as the leading consumer of decaf coffee, which is easily available in a variety at affordable costs. Soaring preference or functional beverages, especially among millennials in line with rising health awareness can be another key growth booster in the regional market. Health awareness has been escalating in the region, given the strong influence of social media as well as campaigns carried out by beverage companies. Product innovations via synergizing of expertise between players should open lucrative avenues in the following years. E-commerce channels in the region are quite popular, since these offer food items with add-on services, such as cash-back offers, coupon benefits and discounted prices. The fact that top manufacturers are increasingly teaming up with online firms to bolster their customer reach should further favor the North American market in the coming years.
Asia Pacific market is set to capture the highest growth rate in the given period, thanks to the rising number of youths opting for decaf coffee. Developments in urban infrastructure across Indonesia, Japan, India and China and the simultaneous rise in online delivery sites will benefit the APAC industry over the review period.
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