The body-worn insect repellent market in 2018 was worth around USD 707.5 Million, estimates MRFR (Market Research Future). MRFR expects the worldwide market to capture a CAGR of 7.60?tween 2020 and 2030.
Soaring concerns about the toxic effects of spray repellents and vaporizers on the respiratory system will enhance the demand for body-worn insect repellents soon. These products provide protection to the body from insect bites, severe infectious diseases, and skin irritation. The surge in product demand among travelers, infants, and the elderly should also augment the market growth rate. The alarming rise in viral diseases including dengue, yellow fever, chikungunya, and malaria, which are transmitted by insect bites propel body-worn insect repellents’ use as a preventive measure.
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Body-worn insect repellents that contain lavender and other herbal ingredients are experiencing a huge demand given that these are considered safe for use on infants and provide higher safety. Considering the escalating demand for a variety of body-worn insect repellent products, major brands are coming up with innovative products that help them solidify their market rankings. To cite a reference, in March 2022, Ranger Ready introduced the Standard Issue Ranger Pak, which offers outdoor workers more than 100 days of body-worn protection from various biting insects. Also called SIR-PAK, this product is emerging as a major hit among park rangers that spend long hours outdoors.
Product and distribution channels are the top segments that have been listed in the MRFR study, to present an exhaustive framework of the entire market.
The different body-worn insect repellent products in the market are sprays and roll-ons, cream and oil, apparel, and others (stickers & bands/patches/bracelets). The creams and oils category will soar at the fastest rate over the forecasted period. Owing to their ease, convenience, and availability, creams, and oils are enjoying major demand in the market. These also contain natural and herbal-based ingredients, which further augment their appeal among consumers.
The distribution channels that sell a variety of body-worn insect repellents are store-based as well as non-store-based. The store-based segment accounts for more than half of the total share as most of the body-worn insect repellents are sold via these stores. The store-based channels are convenience stores, supermarkets & hypermarkets, and others (Mom & Pop Stores, Drug Stores, etc.)
North America, out of all the regions, has secured the lead in the worldwide market, thanks to the significant business opportunities as the number of consumers continues to rise. The inclination towards a variety of body-worn insect repellents is surging in North America owing to the surge in outdoor activities, such as trekking, sports events, etc. The United States is the major market in the region, where the sales of body-worn insect repellents are booming, given the strong base of prominent players. Also, the high health awareness among consumers further enhances the market size in the region. The demand is significantly high for organic and plant-based products, which contain natural ingredients. This will be a major trend in the North American market in the years ahead.
The Asia Pacific market’s growth rate in the coming years will be the fastest out of all the regions, considering the alarming rise in mosquitoes and other insect-borne diseases in the region. The escalating awareness level about different insect-borne diseases and the rise in consumers’ disposable incomes, fuel the Asia Pacific market position as well.
New Avon Company, Spectrum Brands Holdings, Inc. (the US), ExOffcio LLC (US), Reckitt Benckiser Group Plc (UK), Larus Pharma Srl (Italy), I. du Pont de Nemours and Company (US), AgraCo Technologies International, LLC (US), Insect Shield (US), Godrej Group (India), C. Johnson & Sons, Inc. (the US), are the top developers of body-worn insect repellents in the worldwide market.
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