The MRFR report suggests that the global market for fruit powder is estimated to thrive at a healthy CAGR of over 6.7% from 2019 to 2024. The report states that the market was valued at USD 14.30 billion in 2018.
The dehydration of fruits produces fruit powder, and the process includes several methods such as spray drying, drum drying, freeze-drying, and others. The global fruit powder market has registered enormous growth in the last few years. The market’s growth is mainly credited to the increasing consumer awareness regarding the significance of micronutrients. Furthermore, factors such as the growing consumer preferences towards natural products, longer shelf life, and growing demand for nutritional and functional foods are also projected to positively impact the market’s growth over the forecasted era. On the other hand, the volatility of fruit production may impede the market’s growth.
The global market for fruit powder has been fragmented into various segments based on type, application, and region.
Based on type, the global market for fruit powder is divided into mango, banana, blueberry, grapes, and others.
Based on application, the global fruit powder market is divided into food supplements, bakery & confectionery, beverages, dairy & frozen desserts, and others.
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The global fruit powder market is studied across five major regions: Europe, North America, Latin America, Asia-Pacific, and the Middle East & Africa.
The MRFR report suggests that the European region is anticipated to lead the global fruit powder market over the assessment era. The regional market’s growth is mainly credited to the expanding food processing industry. Moreover, the increasing demand for healthy and nutritional processed foods is also anticipated to catalyze the growth of the regional fruit powder market. In addition, factors such as increased health concerns among consumers, growing demand for nutritional and functional foods, particularly bakery products, and ageing population across the region are likely to positively impact the regional market’s growth over the assessment timeframe.
The fruit powder market for the Asia-Pacific region is anticipated to register the highest growth over the assessment era.
The North American regional fruit powder market is likely to register substantial growth over the forecasted era. The US is anticipated to be the leading growth contributor across the region. The regional market’s growth is primarily attributed to the growing demand for natural and organic fruit-based food products. Furthermore, the stringent regulations implemented to ascertain food safety are also anticipated to boost the regional market’s growth over the forecasted era.
The global market for fruit powder is well-known for the presence of a wide number of players spread worldwide. The players across the global market implement several growth strategies such as strategic partnerships, mergers, and acquisitions to strengthen their global market footprint. The global fruit powder has prominent leaders such as NutriBotanica (Brazil), Aarkay Food Products (Ahmedabad), Kanegrade (UK), Nutradry (Australia), The Australian Superfood Co (Australia), Iprona SpA (Italy), Batory Foods (US), La Herbal (India), DMH Ingredients (US), Schilling Ltd (Malta), International Flavors & Fragrances Inc (US), Paradise Fruits (Germany), Saipro Biotech Pvt. Ltd (India), FutureCeuticals (US), and several others.
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The COO and commercial director of Asiros Nordic, Carsten Aalund, said that the alliance with Taiyo will allow the creation of “innovative prebiotic juice powders” made using Sunfiber.
Other applications for the BerryShield Organic and BerryShield Premium Conventional ranges include high-quality functional nutraceuticals and F&B within the EMEA region.
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