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Automated Storage Tiering Software Market size is estimated to reach $1.5 billion by 2027 at a CAGR 8% during the forecast period 2022-2027. Globally, increasing demand for efficient data tiering storage system in various industries such as IT & Telecom, BFSI and Retail & E-commerce is set to drive the Automated Storage Tiering Software market. With the increasing volume of data, organizations are adopting new storage technology such as flash storage and SSD storage to accommodate the data which influences the adoption of automated storage tiered system as an essential architecture for organizations. Automated Storage Tiering Software helps in simplifying the data tiering processes and reduces the time IT administrators have to spend on configure data migration operations and also lower the costs. Furthermore, the increasing adoption of cloud computing among organizations to improve business operation is the other factor that can influence the market growth. Such factors are analyzed to drive the market during the forecast period 2022-2027.
Automated Storage Tiering Software Market Segment Analysis-By End-Users
Based on end-users, the automated storage tiering software market is segmented into small enterprises & medium sized enterprises and large enterprises. Large enterprises are analyzed to hold highest share and grow at highest CAGR of 10.4% during the forecast period 2022-2027, owing to increasing adoption of storage tiering to efficiently store back up data. Moreover, investment in cloud services by large enterprises increases during the pandemic period accelerates the adoption of automated storage tiering solution. For instance, according to a report from Nutanix Inc, a leader in private cloud, hybrid, and multi-cloud computing, 63% of India’s enterprises increased its investments in hybrid cloud services in 2020 to mitigate the impact of Covid19 on business operations. Such investments will create opportunities for the growth of the market.
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Automated Storage Tiering Software Market Segment Analysis-By Industry Vertical
Based on Industry Vertical segmentation, IT & Telecommunications held the highest Automated Storage Tiering Software Market share of around 9.1% in the global Automated Storage Tiering Software market in 2021. Traditionally, IT administrators deploy various storage tiers based on different drive types to meet the requirements by different applications. To optimize utilization of storage media and system performance, they have to adjust the storage deployment dynamically according to the system use conditions. However, the manual tiering management cannot catch up with the rapidly evolving enterprise environments and has become an incredible burden for IT administrators and tremendous inefficiency for businesses which results in the adoption of Automated Storage Tiering software to constantly monitor data access frequency (hotness) and intelligently dispatches the data to their appropriate storage tier. With the automated operations, Automated Storage Tiering provides IT veterans a reliable and efficient storage deployment with excellent performance. BFSI held the Automated Storage Tiering Software Market share of around 9.5% in the global Automated Storage Tiering Software market in 2021 and is estimated to grow at significant rate during the forecast period. BFSI require Automated Storage Tiering Software to handle massive data set and ensures limited access to folders and files with encryption. It also helps in data backup and recovery. Due to growing online transactions, BFSI need to manage, share and analyze data in cloud as well as on premises rapidly from earlier back office operations, which increases the adoption rate of storage tiering solutions. According to PayPal report, there has been growth in total payment volume by 38% from last year i.e. $247 Billion in 2020. Such increase of data volume creates opportunities for the growth of the market.
Automated Storage Tiering Software Market Segment Analysis-By Geography
North America held the Automated Storage Tiering Market share of around 35% in the global Automated Storage Tiering Market in 2021 and is further set to grow at a highest rate during the forecast period 2022-2027, owing to the adoption of cloud computing across many verticals such as Healthcare, BFSI and Retail & E-Commerce. The presence of major automated storage tiering software providers such as IBM Corporation & Oracle Corporation and availability of technical expertise are the factors that can influence the growth of the market in this region. Furthermore, with the rising number of mobile workers in workplaces, there has been increasing volume of data generation, which is anticipated to boost the demand for automated storage tiering software at a faster rate. Furthermore, increasing analytics and cloud computing is accelerating the demand for the data storage system which further influences the market growth. North America has turned out to be a lucrative ground for setting up cloud computing server hub which accelerates the demand for advanced data storage system which further helps in promoting the market growth. For instance, In November 2021, Amazon Web Services decided to invest $4.3 Billion by 2037 to set up second Canadian cloud-computing server hub in the Calgary area. The new hub will support the rising number of AWS cloud computing customers in Western Canada. Such investments can accelerate the adoption of automated storage tiering software among cloud data centers for storing large amount of data, thereby supporting the growth of the market positively.
Automated Storage Tiering Software Market Drivers
Growing adoption of cloud computing among organizations is considered to be a factor that can drive the market forward
Increasing adoption of Cloud computing across organizations and cooperates to increase business efficiency is one of the major factors that can influence the growth of the market during the forecast period 2022-2027. To provide a seamless cloud service, the cloud need data storage devices such as external and internal hard drives in their systems to manage and maintain the data, which increases the demand for automated storage tiering software solutions among organizations. Cloud tiering has lot of benefits over traditional tiering solutions such as managing data growth and helps in gaining efficiency with zero refactoring of application. Furthermore, increasing volume of data generation and evolution of new technologies such as big data, AI, and Machine Learning (ML) are the factors that triggering the growth of the cloud computing globally which in turn accelerates the adoption of automated storage tiering software. Such developments positively impact the growth of the market.
Technological advancement like development of Network Attached Storage (NAS) is set to be one of the factors that can drive the market forward
Development of NAS helps in addressing the demand for data storage systems is set to be one of the factors that can drive the market forward during the forecast period 2022-2027. With the adoption of NAS, organizations are unceasingly adopting automated storage tiering software to manage and maintain data. Increasing amount of high-volume digital content and growing penetration of smart-phones, tablets and laptops leads to the generation of large volumes of data are the factors that can influence the growth of the NAS market, which further influence the growth of automated storage tiering software market. In April 2020, QNAP Systems Inc announced QTS 4.4.2 NAS operating system which is designed to enhance system security as well as storage scalability. It also extends storage expandability with physical JBOD units to satisfy file storage as well as backup needs. Such developments can influence the growth of the market.
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Automated Storage Tiering Software Market Challenges
Data management issues
Though automated storage tiering software have lot of advantages but complexity related to data management becomes a prime concern for every organizations which acts as a major challenge restraining the growth of Automated Storage Tiering Software Market. Organizations are not using tiered storage software to full extent as managing the transfer of data to and from performance-optimized and capacity-optimized drives can be extremely complex. Additionally, organizations also lack the tools to automate the rigorous task. Moreover, availability of external storage systems such as hard disk and pen drives is one of the factors which are expected to hamper the growth of the market during the forecast period. Owing to the above mentioned factors, use of automated storage tiering software will be significantly impacted, thus hampering its market growth.
Automated Storage Tiering Software Market Landscape
Partnership, Acquisitions, Collaboration, technology launches and R&D activities are key strategies adopted by players in the Automated Storage Tiering Software Market. The Automated Storage Tiering Software Market top 10 companies includes
NetApp Inc
LSI Corporation
Dell Inc
EMC Corporation
Oracle Corporation
IBM Corporation
Intel Corporation
Hitachi Data System Corporation
SGI Corporation
Overland Storage Inc
Recent Developments
In November 2021- DataCore Software announced the availability of DataCore FileFly 4.0 globally, a policy-based file tiering software. It is designed to help organizations to automate the migration of historical data and gain more agile IT architectures, thus saving time and costs while delivering a strong end user experience. Such developments positively impact the growth of the market.
In August 2021, NetApp released ONTAP 9.9.1 Software which leverages the capabilities of Fabric-Pool. Fabric-Pool is a NetApp Data Fabric technology that allows automated tiering of data to low-cost object storage. Active data remains on the local tier (on-premises ONTAP aggregates) while inactive data is transferred to the cloud tier while preserving ONTAP data efficiency. Such developments positively impact the growth of the market.
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Key Takeaways
Large enterprises are analyzed to hold highest share in Automated Storage Tiering Software Market, owing to increasing adoption of storage tiering to efficiently store back up data.
IT & Telecommunications is the fastest growing segment in Automated Storage Tiering Software Market and is estimated to grow at around CAGR 7.2% during the forecast period.
North America dominated the Automated Storage Tiering Software Market owing to adoption of cloud computing across many verticals such as Healthcare, BFSI and retail.
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