MarkNtel Advisors, in their recent research report, has projected that the Customer Relationship Management (CRM) Software Market would grow at around 14.8 percentage of CAGR over the forecast period, i.e., 2022-2027. The research study comprises a comprehensive analysis of the market size, share, key growth factors & opportunities, challenges, trends, and insights into different segments & sub-segments. The base year considered in the market study is 2027, whereas the historical period is 2017-20.
The global market has observed noticeable growth during 2017-20, owing to growing efforts towards automation of marketing & sales activities and reducing the overall cost of delivering services like complaint management, customer helpdesk, and other service requests.
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The Covid-19 impact on the Customer Relationship Management (CRM) Software Market
How the advent of Covid-19 in 2020 adversely impacted numerous industry verticals worldwide, and the Customer Relationship Management (CRM) Software Market was no exception. With the lockdown & movement restrictions in place, there were cross-border trade limitations, supply-demand gaps, etc., which, in turn, changed priorities for the companies operating in the market.
In this section, while continuously monitoring the changing market dynamics & engaging with the industry experts, our research analysts tend to provide readers/stakeholders with in-depth insights, which can help them adopt strategic moves to overcome any similar situation in the future. Moreover, it further comprises industry insights & projections considering the impact of the Covid-19 pandemic, coupled with strategies adopted by the leading industry players to overcome the different challenges they faced amidst the crisis.
Note: – Since the emergence of the Covid-19 pandemic worldwide, MarkNtel Advisors are constantly monitoring its effects on the industry & providing detailed insights on the overall estimate of the market.
This section of the research report cites the companies operating in the Customer Relationship Management (CRM) Software Market, viz., large enterprises that account for nearly 50-60% share in the industry, medium-sized holding around 30-40% market share, and 10-20% share of small & emerging ones. The competitive analysis is based mainly on aspects like product portfolio, revenues, and research & development initiatives taken by the following industry leaders.
-Aurea Software, Inc.
-Sugar Customer Relationship Management (CRM)
-Copper Customer Relationship Management (CRM), Inc.
-Adobe System Inc.
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Market Segmentation Analysis:
In this section of the research report, a thorough size & volume analysis of the Customer Relationship Management (CRM) Software Market, based on the below-cited segments & sub-segments, has been covered. It would help our readers identify various factors contributing to the market growth across these segments & different geographies
Market Divided in to, By End User
E-commerce and Retail
IT and Telecom
Others (Media, Energy and Utility, Transportation, etc.)
Market Divided in to, By Enterprise Size
Small and Medium Scale Enterprise
Large Scale Enterprise
Market Divided in to, By Application
Social Media Monitoring
Others (Lead Generation, Integration, etc.)
Market Divided in to, By Deployment Model
Market Divided in to, By Region
Middle East and Africa
Major Questions Answered in the Research Report:
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Key Takeaways from the Research Report:
The Customer Relationship Management (CRM) Software Market research study explores various factors ascribing to its growth trajectory through 2027, investigated carefully using both primary & secondary research methodologies. It additionally cites a few challenges that might pose threats to the market growth during 2022-27. Moreover, the report aims to provide valuable information about untapped growth prospects & challenges and offer suggestions to help companies prepare for unforeseen situations that may arise in the forthcoming timeline. In addition to this, the research study also covers the geographical analysis of the market to help key competitors devise their marketing strategies for the upcoming years. Cited below are a few prominent inclusions of the research report.
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