Sports Drink Market-Overview
Sports drinks are flavored drinks with carbohydrates (typically sugar) and minerals like salt and potassium. Electrolytes are a broad term for those minerals. Consumers in developing nations have been encouraged to buy sports drinks in bulk at supermarkets and hypermarkets as their disposable income has improved. As per MRFR, the market is poised to gain a compound annual growth rate of 4.1% during the forecast period.
The prevalence of large format retail, and online grocery shopping, has been growing, particularly in emerging nations, boosting the sports drink market. Sports drinks are in high demand since they help to maximize the positive effects of physical activity. The market is also being driven by health-conscious consumers and prepared to pay a premium for sports drinks.
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The ingredient type segment includes citric acid, flavors, preservatives, salts and electrolytes, carbohydrates, vitamins, and other ingredients. Teens and adults are included in the age segment. Regions of the market are North America, Europe, Asia-Pacific, and the Rest of the World. Hypotonic, isotonic, and hypertonic are the segments based on sugar content. Athletes, casual consumers, and lifestyle users are among the end user segments.
Detailed Regional Analysis
The regions included in the sports drink market are North America, Europe, Asia-Pacific, and the Rest of the World North America leads the way in regional sales, followed by Europe. However, the growing fitness trend is catching up with other regions and driving market sales figures. The Asia-Pacific sports drink market is predicted to grow rapidly, owing to rising urbanization and increased fitness facilities in countries such as India and China. The intensifying demand for natural sweeteners is also likely to boost the expansion of the Asia-Pacific sports drink market, owing to the low-calorie or no sugar content in the sweeteners used in the region’s sports drink tailoring.
The effectiveness of core sectors on a global scale is projected to augment the expansion of the global market in the approaching period. Furthermore, improved economic relations between numerous nations are expected to provide further opportunities for growth in the coming years. The emergence of global firms into important developing regional markets is considered to have a positive impact that will spread to other industry segments. The overall development prospects of market participants are predicted to boost progressively as the impact of the COVID-19 epidemic lessens. The optimism about COVID-19-related therapeutic techniques, such as vaccines, being pushed out in various locations is forecast to expand market sentiment further. The involvement of governmental organizations in promoting market development is projected to be critical through the provision of special incentives to attract global titans to certain locations and contribute to market development during the forecast period.
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The important companies in the sports drink market are Monster Beverage Co, Living Essentials, Arizona Beverage Company, Coca Cola, Abbott Nutrition Co, GlaxoSmithKline Plc, Britvic Plc, Extreme Drinks Co, AJE Group, Arctico Beverage Company International Inc, D’Angelo, PepsiCo, Champion Nutrition Inc, And Fraser And Neave Holdings Bhd.
Nov 2021 Coca-Cola has paid $5.6 billion for Bodyarmor, the No. 2 sports drink brand in the United States, in its largest-ever acquisition. The transaction was not entirely unexpected, given that Coca-Cola acquired a 15% stake in Bodyarmor in 2018 and informed federal officials earlier this year of its intention to acquire a majority stake. The acquisition will strengthen Coca-position Cola’s in the energy-drink market, which PepsiCo’s Gatorade now controls. Coca-Cola already offers Powerade, but this year it killed off a new product, Coca-Cola Plus Energy Drink when it failed to catch on.
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