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The Global Application Testing Services market is forecast to reach $53.1 billion USD by 2026, growing at a CAGR of 12.7% from 2021 to 2026. Finding errors and gaps to make sure that the product is free from defects, cost-effectiveness, speeding up the development process and a rising demand for products with quality assurance are the factors driving the application testing services market. Further technological advancements such as AI, IoT, Big Data and others for developing advanced application testing solutions that involve processes like static code analysis and code design act as major drivers for the enlargement of the application testing services market size. Furthermore, virtualization provides a great pre-set environment for testers in application testing which enables them to test the software with every possible configuration on a single hardware and in this manner, virtualization addresses the reliability and security of a software which in turn is set to grow the application testing services industry outlook. Apart from this, growing penetration of quality control in application testing services is also set to assist the adoption of automated testing solutions for increased productivity levels, accuracy, faster implementation of the testing process and others during the forecast period.
Application Testing Services Market Segment Analysis- By Service Type
Managed Testing Service is the fastest growing segment with a CAGR of 14.2% in the forecast period as it ensures quality across multiple supplier environments. One of the major drivers boosting the growth of Managed Services is that it improves standards and time-to-market by consolidating all testing solutions to an outside reliant company with experience in managing complexities. Managed testing solutions help with reducing the risk of application or system failure and ensure that the systems operate flawlessly and constantly to meet the expectations of both business users and consumers. Additionally, managed services are cost effective in comparison to professional services as there comes no need for integrating an in-house testing team. According to Capgemini, Managed Testing Services significantly minimizes the total cost of testing and maintenance by up to 30%, enhances quality and gives an assurance from prevention of at least 98% of grave defects so as to increase reliability and confidence of consumers. Apart from this, increasing efficiency and reliability offered by managed services is set to drive the market share of Application Testing Services Industry in the forecast period.
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Application Testing Services Market Segment Analysis- By End User
Telecom & IT sector is forecasted to witness the highest levels of growth with a CAGR of 14.34% in the forecast period 2021-26 owing to the rising adoption of automation testing services and increasing digital transformation of businesses across the globe. Technological advancements and increasing execution of automated application testing services to reduce operational costs are expected to fuel the growth of the Application Testing Services Market. The major paradigm shift in digital and computer networks have made application testing services indispensable in the Telecom & IT industry which in turn is another important factor that will boost the Application Testing Services Industry Outlook. In September 2019, AI powered, application testing and quality assurance company Qualitest, announced a partnership with a company named BT that is a British multinational telecommunications holding company which is headquartered in United Kingdom to support the delivery of innovative products and services throughout their network, develop their 5G network, and further improve their Emergency Services Network offering. In June 2021, Accenture decided to acquire a German Engineering Consulting and Services Company called Umlaut so as to improve Accenture’s application testing services along with Umlaut’s testing capabilities across traditional and digital engineering services. Thus, the above mentioned factors are analysed to drive the Application Testing Services Market in the coming years.
Application Testing Services Market Segment Analysis- By Geography
North America dominated the market by a share of more than 34% in 2020 and is estimated to witness a significant amount of growth during the forecast period 2021-2026, owing to high adoption of the testing services to improve the functionality, accuracy, usability and stability of applications. Increasing investments towards the development of improved application testing services, rapid growth of advanced technologies such as IoT, AI and others, are considered as some of the major factors analyzed to fuel the demand for application testing services market within the region in the future. In the 3rd quarter of 2021, U.S based Cognizant, specialist in automated and testing services was recognised as strong and consistent with its constant innovation and automation software accelerators. In addition, the rapid growth of quality control provided by application testing services companies in the region for increased productivity levels and faster implementation of the testing process is set to drive the market growth for application testing services. According to the World Quality Report (2020-21), the use of Artificial Intelligence (AI) and machine learning in testing and quality assurance is backed by additional advanced technologies, smart analytics and investments in North America. These advancements and developments in turn is set to grow the market size in the region.
Application Testing Services Market Drivers
Technological advancements such as AI, Big Data and others is set to drive the Application Testing Services Market
Incorporation of advanced technologies such as Big Data, AI, machine learning, and others help in providing accurate real-time data analytics and is analyzed to be one of the major drivers impacting application testing services market growth. The accelerating pace of innovation in new technologies, networks and methodologies is compelling companies to adopt newer strategies to achieve intelligent testing solutions that can manage the complexities of new product releases while enhancing product quality, lowering costs and accelerating time-to-revenue. In 2019, a joint publication by Capgemini, Microfocus, and Sogeti named World Quality Report, indicated that artificial intelligence (AI) in testing is a forthcoming trend to improve speed to test particularly for digital initiatives to optimize the testing process for digital initiatives in financial services.
Rising Demand for products and services with Quality Control & Quality Assurance is driving the market growth of the Smart Highway Market in the forecast period
Assured and high quality products whilst staying cost efficient is set to expand the application testing services market size. The fast-evolving model of technology ecosystems powered by disruptive technologies is transforming the space of IT consumerism. Digitization has transformed traditional Software Testing into a proactive Quality Engineering and Assurance discipline. Additionally, in IoT based systems, any small glitch can have adverse outcomes such as security lapses, physical accidents, unexpected outcomes and non-optimal use of resources and therefore, in such cases quality assurance is very critical for optimal performance. In June 2021, International Business Machines launched its IBM Z Virtual Test Platform 2.0 providing test automation and extreme integration testing capabilities along with an html-based test results viewer and the ability to effectively quality control test cases and results ensuring precision and pipeline integration. Such complex technical advancements are factors that help in promoting quality control and quality assurance which in turn gains confidence among users. These advancements are analysed to push the market growth in the forecast period.
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Application Testing Services Market Challenges
Test Environment Management becomes a challenge with the on growing complex advancements
Virtual testing environments simulate real-world conditions, has reliable security, and enable testers to create limitless user configurations and test with different user profiles but there are challenges like equipment conflict between drivers of tested equipment and virtual environment that can crop up and multiply the already existing complexities. According to Wipro, manual testing environments are expensive, time consuming, and complex and is capable of taking up 40% of the tester’s time, thereby affecting quality and productivity. Application testing services companies realise that managing multiple slow, contradictory and unreliable test environments will result in higher operational costs and lower test coverage. Configuration issues in testing environments, fragmented manual testing environments and no tracking of the test environment assets are some of the main test environment challenges.
Application Testing Services Market Landscape
Technology launches, acquisitions, Partnerships and R&D activities are key strategies adopted by players in the Application Testing Services Market. In 2020, the market of Application Testing Services industry have been fragmented by several companies. Application Testing Services top 10 companies market include:
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Relevant Report Titles:
A. IoT Testing Market
B. Mobile Application Testing Services Market
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