YouTube videos are the most effective format for influencing and interacting with the audience. That’s why many online entrepreneurs use this platform to develop their personal brands and build social capital. In this article, we’ll look at content marketing as an effective method to promote a channel without raising capital.
How to form a content strategy?
A lot of people worry about where to get ideas for content. One of the key methods of solving this task is the creation of an audience avatar.
For each segment of the target audience, it’s worth writing their tasks, problems, and objections. Detailed creation of audience avatar helps to generate a huge number of ideas for publications and get into the heart of the audience. To influence the target people effectively, it’s important to have a diverse content plan.
Every business account needs user-generated content. It can be made in the form of reviews. This type helps to create social proof, as a result, a new audience is more loyal to you and perceives your brand as demanded and valuable. Social proof can also be created with high stats in the profile. That’s why at the start of promotion a lot of people buy YouTube views, subscribers, likes, comments.
One of the most important incentives for audiences to interact with you on social media is informative content. People want to learn something new and get information all the time. Such content can be implemented in the format of masterclasses, life hacks, trend reviews, interviews with experts.
Entertainment content should be present to defuse the situation, to motivate and dilute the business background. This category is important to use in the smallest percentage because it will help to collect more likes but will not help for sales purposes.
How to promote content on YouTube?
A method that allows people to attract free targeted traffic without any investment in advertising is video optimization.
The first ranking factor of the video is the headline. To create the right headline, you need to clearly define your field of activity and use special services to determine the target search queries that can give the most traffic.
The second factor in ranking your videos is hashtags. Without properly selected tags it is impossible to maintain a good position in search results. For the selection of keywords, you can use special services and plugins such as Tube Buddy and VidIQ.
The third factor in ranking your video is a description. Here you should briefly state the essence of the video and use keywords as much as possible.
The fourth factor is involvement. To get higher involvement in your videos, it’s important to generate maximum value, not make long introductions and get to the point from the first seconds. It’s effective to buy real YouTube views, likes, and comments so that YouTube algorithms perceive your content as in demand and promote it higher in search results.
To sum up, content marketing is one of the most effective promotion strategies because it can build customer trust. This factor is key in achieving commercial goals as well as strengthening brand loyalty.