Today, people care more about where they spend their money than they ever did in the past. In prior years, people would simply look for the least expensive option that provided the best quality. Now, people care about how companies spend their money, which is why consumers are more educated than they were in the past. Jean Francois Desormeaux understands that consumers have high expectations, and one of the expectations they have involves sustainability. What is the role of sustainability in business today, and how can businesses become more sustainable?
There are a number of reasons why sustainability matters in the current business environment. Of course, Jean Francois Desormeaux believes that it is important for businesses to care about sustainability because this will create a better world. Climate change is a serious problem, and businesses need to do their part if they want to protect the environment. At the same time, companies need to care about sustainability because this is what their customers care about. It is obvious that customers prefer to spend their money with businesses that focus on protecting the environment. If companies want to attract more customers and clients, they need to focus on sustainability.
There are a number of ways that businesses can become more sustainable. For example, Jean Francois Desormeaux encourages businesses to offer remote work when possible. This is a great way to attract employees while also reducing the environmental impact of the company. If people do not have to drive to work, this reduces their carbon emissions. Companies should also take steps to use sustainable products. Instead of purchasing single-use items, businesses should try to purchase items they can reuse in the future. Businesses should also purchase used items when they can. By avoiding new purchases, businesses might remain carbon-neutral.
Companies need to focus on sustainability because this is a great way to attract new customers. On the other hand, Jean Francois Desormeaux knows that this is a great way to attract new employees as well. There are a lot of companies that are struggling to find talented individuals to fill open slots. One of the ways to attract talented employees is to demonstrate a commitment to the environment. This is an important social movement, and people want to work for a company that is making a positive difference in the world. Companies that showcase sustainability may attract more talented employees.
Even though a lot of companies believed that sustainability was a fad that would pass, it is obvious that this is not the case. As the younger generation accrues more wealth, they will make up a larger percentage of the spending population. As a whole, this generation cares about sustainability. They are aware of the impact of climate change, and they want to do everything they can to stem the tide. That is why businesses need to showcase sustainability. Jean Francois Desormeaux states that companies that adopt a more sustainable business model will be here to stay.