Market-Overview
The enthusiasm connected to fitness and comfortable dressing trends is estimated to encourage the athleisure market share. Reports created by MRFR detail the developments of the consumer and retail industry that can be expected in the market through the forecast period. The athleisure market is predicted to be advanced with a surging CAGR in the forecast period.
Social media endorsement trends bolster the reputation of sporting brands and their clothing lines, and this factor is predicted to play a notable role in the athleisure market expansion. The clothing’s utility element is estimated to further create a marketable USP for the athleisure market companies in the approaching period.
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Key Players
The renowned companies in the athleisure market are Nike, Inc. (US), The Under Armour, Inc. (US), Lululemon Athletica (Canada), Ten Thousand, Inc. (US), Adidas AG (Germany), H&M (Switzerland), Eysom (US), Outdoorvoices (US), Isaora (US), and Human Performance Engineering (UK).
Market Segment
The segmental overview of the athleisure market is conducted on the basis of apparel type, end-use, distribution channel, and region. The end-user segment in the athleisure market is divided into men and women. The apparel type segment in the athleisure market comprises yoga pants, leggings, shorts, sports jackets, sneakers, sports bras, tights & joggers, etc. The distribution channel segment in the athleisure market is segmented into non-store-based and store-based. The regions considered in the regional segment of the athleisure market are North America, Europe, Asia Pacific, and the rest of the world segments.
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Regional Analysis
The athleisure market’s regional investigation encompasses regions such as North America, Europe, Asia Pacific, and the rest of the world segments. The intensifying participation in sports and fitness events in the emerging regions is creating a profitable market for the worldwide as well as the local companies. Furthermore, swelling disposable revenue in the Asia Pacific & South American regional markets has been drawing high-end sports apparel manufacturers, thus bolstering the region’s share. The contemporary end users in the Asia Pacific regional market are looking for fashionable and cozy premium sports clothes, which is likely to translate well for the global market. Also, athleisure brands are joining in the global markets’ segments of both in the middle to exclusive pricing ranges of athleisure apparel to tap into the developing trend in the athleisure market. An advanced and specialized use of fabric and a wealthier customer base in the regions of North America and Europe, along with the altering daywear and activewear styles, are improving this market’s growth. Furthermore, fitness & sports is steadily becoming a prestigious representation in a more health-conscious population base in the region, projected to add further to the requirement of athleisure wear in North America and Europe’s regional markets.
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