Organic Juices Market Highlights :
Organic juices market has witnessed immense expansion in the last couple of decades as consuming organic foods become mainstream in a world more concerned with healthy eating and sustainability. The present generation is moving away from fad diets and showing increased confidence in healthy eating regimes that include plenty of fruits and vegetables as well as juices extracted from both. Food producing giants like General Mills have come to join the ranks of organic food producers as the general consumer has now come to demand foods that are not contaminated with pesticides.
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According to the Washington, D.C. based Organic Trade Association, sales of organic food hit a record $43 billion in 2018, up 8.4% from 2017. Organic juice market still has immense potential for growth and is expected to witness a 4.6?GR over 2019-2024.
Interest in organic products is increasing not only due to a more meticulous consumer, but also due to rising incomes in a robust economy and improved farming practices that enhance organic yields. The demand for organic foods has been witnessed in supermarket as well as multitude of farmers markets.
It can also be added that the current social media trends are also playing a role in the growth of organic juice industry. Consumers have increasingly posted photos of themselves on social media sites like Instagram and Facebook, drinking organic juices as the action promotes doing good to the consumer as well as the environment.
Segmentation:
Organic juices market has been segmented based on type, packaging type and distribution channel.
Type-wise segmentation of organic juices market comprises fruits, vegetables, and blends. Vegetables are further classified as beetroot, carrot etc. while fruits are further classified as grapes, oranges, apples, pineapples, and others.
Package type classification of organic juices market includes bottles, cartons, and others.
Distribution channel-based classification of organic juices market comprises store based and non-store-based.
Regional Analysis:
Geographical segmentation of organic juices market is done based on North American, Europe, Asia Pacific, and the Rest of the World.
North America organic juices market is expected to hold a dominant share as demand for organic foods have witnessed a sharp rise in the region in the recent decades. Organic foods have long moved to the mainstream from the fringes and though they cost more, consumers are creating a steady growth avenue for organic juices market as they now prefer to consume foods that are not contaminated with chemicals which can possibly prove to be harmful to the body in the long run. A strong economy in the region is adding impetus to organic juices market expansion.
Increasing disposable income, rising health awareness and rise of the middle class in Asia Pacific will contribute strongly towards the growth of the organic juices market in the region. In countries like India and China, where urban development and industrialization have witnessed massive growth organic juices market will witness a new growth avenue driven by health-conscious consumers who have the means of affording organic products.
Competitive Outlook
Organic juices market, with its prospects of future growth has attracted many players some of which are Danone, Suja Life, LLC, Parkers Organic Juices PTY LTD, Hain Celestial Group, Organic Valley, Coca-Cola, Purity Organic, James White Drinks, Evolution Fresh, Lakewood Juice Company, R.W. Knudsen Family, Uncle Matt’s Organic, Santa Cruz Organic, 1915 Organic, and 24 Mantra Organic.
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Industry News:
Organic juices market recently greeted the news that Purity Organic founders, Greg Holzman and Steve Akagaki, have once more come together and established a new organic fruit company, TerraFresh Organics. The company aims at supplying organic citrus, mangos, stone fruit and grapes to North America. In partnership with Harbinger Group TerraFresh Organics will be providing organic produce to Misionero, Green Wave Farms and Vertical Foods. Produce will be sourced mainly from Mexico, Peru, Ecuador, and U.S. and TerraFresh plans to establish a full roll-out of organic fruits under Misionero’s Earth Greens label.
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