When tackling their online presence people are often baffled with SEO management. All things considered, managing your SEO can be fairly complicated. Marketing companies usually have dedicated SEO teams whose sole job is to follow current trends and manage various companies. But, if you take a closer look, you’ll see that managing your local SEO doesn’t have to be all that difficult or complicated. True, it will take some effort. But, if you employ the right tools and find your niece, we can pretty much guarantee decent results.
With this in mind, we will go over one of the less used tools in SEO management, press releases. We will explore how to improve your local SEO using press releases, and whether doing so is the right move for your company.
How to improve your local SEO using press releases
Every person that wants to make use of press releases for their SEO should be aware that we live in the age of information. Now, more than ever, information is available, free, and easy to find. So much so that the main difficulty for modern press companies isn’t how to reach their audience, but how to capture their attention. If you wish to utilize press releases to any SEO effect, you need to understand that you are not only combating your local competition, but also the diminishing attention span that people are willing to give to press releases. So, when researching and creating your content we strongly suggest that you put quality over quantity and keep a close eye on what your audience actually likes to read about.
Most aspects of modern SEO revolve around prioritizing quality over quantity.
Do some local SEO research
The main reason why even small companies can tackle local SEO is precisely that it is local. If you were to tackle SEO in general, you would have to compete (and likely lose) against bigger, more experienced companies.
But, if you focus on your local SEO, you can narrow your competition and make it more manageable. With this in mind, our first advice is that you do ample research. See what companies in your industry operate in your area and whether they use press releases. If they do, see what their releases are like. You can always spot good releases by their quality, clarity, and abundance of information. If you see a company that you like, try to dig a bit deeper into its overall SEO management. Know that while press releases are powerful, they cannot constitute your whole SEO strategy. So, see what the competition is doing and you’ll at least know how much to invest in your local SEO.
The more research you do, the easier it will be to improve your local SEO using press releases.
After a while, you should find some buzzwords, keywords, and ideas that are prevalent in your local industry. With them, you can see which company yields good SEO results, and which ones tend to fall behind. Doing so is fairly simple. All you need to do is to type in the local keywords and see which companies pop up first. If time and time again you get the same companies at the top, know that they are doing something right.
Develop a list of media contacts
The various experts from SEO companies in Seattle consider local media contacts to be an effective way of boosting the value of your press releases. Yes, you also do need to have a social platform where you will post your press releases. And you’d be smart to run a decent website where you’ll host them. But, working with local media outlets can be quite useful. Through them, you garner a new audience and help reach people that otherwise might not even hear about you. Furthermore, by developing a relationship with the press release company, you can learn more about how to create effective press releases and how to post them to yield good traffic.
Decide what is worth the press release
The likely thing that the press release company will first educate you on is which press releases are worth putting out. As we said, quality over quantity. You’d be surprised at how many companies believe that their window replacement is worth a press release while hiring a new manager isn’t. Every press release either gives valuable information to your customer or helps grow your brand (ideally both). While a crafty writer can make any news in your company worthy of brand recognition, your audience will soon wise up. So, rely more on your sorting, than on your writing skills.
Hire a professional writer
Speaking of, it is usually a good idea to hire a professional writer to help you create quality press releases. If you have writing talent and are interested in writing yourself, then, by all means, go for it. You may even grow to develop a voice within the industry and gain a decent audience through AZ Citation Services. But, if you decide that outsourcing your writing is the way to go, consider hiring someone with previous experience within your industry.
If the writer has a good understanding of your brand and your industry, they will likely create great press releases.
Final thoughts on local SEO and using press releases
By now you might feel a bit confused. After all, we’ve only given you the basics of tackling local SEO and writing decent press releases. Well, in actuality, doing those two properly is more than enough. To improve your local SEO using press releases you best focus on quality and ensure that the subjects you cover are worth covering. An important thing to mention although is that not all websites can expect big SEO results from press releases. Some websites naturally connect better with press releases, both in the type of content they use and their overall SEO management. As we said, press releases will be a part of your SEO, and never its entirety. Therefore, it is important to consider carefully whether your website can truly make use of a good press release strategy.