According to the latest report by Renub Reserch, titled “China Ice Cream Market Forecast 2021-2027, Industry Trends, Share, Insight, Growth, Impact of COVID-19, Opportunity Company Analysis” the China Ice Cream Market Size will reach to US$ 40.19 Billion by 2027. Ice creams are becoming more fashionable and more eatable items in China. As China experiments with frozen treats, people find popsicles shaped like the Great Wall of China, boba tee-flavored ice pops and even peppercorn-flavored ice cream. It is a sugared chilled food typically eaten as a snack or dessert. It is made of dairy milk or cream and is flavored with a sweetener, either sugar or an alternative, and spice, such as cocoa or vanilla, or fruit like strawberries or peaches.
How COVID-19 Driving Growth of Chinese Ice Cream Industry
The China ice cream industry is growing due to the novel coronavirus. The COVID-19 pandemic has been improving the performance of Chinese consumers in many different ways, from spending and lifestyle options to the shopping channels used and media used. The extension in purchasing ice cream to eat at home suggests that people find some solace in an indulgent snack in this stressful time. Growing middle-class income and high-end ice cream consumption have never been higher in China. China current economic development is attracting foreign companies to invest in the ice cream sector.
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Based on product type, the China ice-cream industry is segmented into artisanal, impulse and takes home. Impulse Ice cream remains a Chinese favorite summertime treat; it Includes single-serve ice cream tubs, packaged cones, ice cream sandwiches, and chocolate-coated ice creams. Impulse Ice Cream (dairy and water-based) consumed in china Supermarkets and Hypermarkets, Convenience stores with new packaging Paper Bowls, Carton, Wrap, and others are more comfortable to carry and store compared to the old ones.
Vanilla Ice Cream is the most Popular Flavor in All Section of Chinese Society
Moreover, the inclination of young Chinese people towards snacking at different intervals evolves artisanal ice creams as a snack food. Health consciousness of consumers is a predominant factor boosting the artisanal product demand due to its being handmade by using natural ingredients and avoiding the use of any preservatives, emulsifiers, artificial flavors or any taste stabilizer.
Besides, vanilla ice cream was the most popular flavor in Chinese Kids & Babies, Early Young Adults and Older Young Adults. Vanilla has continued to be the best-selling ice cream flavor not only because it is creamy and sweet but also because of its capacity to enhance so many other desserts and treats. At a Chinese Buffet, users can find the typical Ice Cream sections for scooping: chocolate, milk/vanilla, strawberry. While classic flavors prevalent in Western countries, such as chocolate, strawberry or cookies and cream, were also considered crowd-pleasers in China.
Worldwide Chinese Ice Cream Market Size was US$ 23.34 Billion in 2020
The ice cream industry in East China is increasing, with brands tapping into this trend from both an indulgence and health perspective. The majority of East China consumers opt for ice cream desserts as meal replacements. Further, coupled with health, hectic lifestyles and wellness concerns demand these changes. A viable preference for natural, less processed, and convenient food and an increasing centre on low-calorie ice creams enable companies to tap into East China’s market’s growth potential. In addition to the rising health concerns regarding ice cream consumption in South China, consumers prefer ice cream products that are hormone-free, GMO-free, additive- and preservative-free, dairy-free, low in calories, and organic and fat-free.
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Competitive Landscape Analysis
The China ice cream market is competitive and comprises regional and international Players. Such as Meiji co ltd, Haagen-Dazs, Blizzard, Magnum, YILI.Com Inc, General Mills Inc. These players compete on different factors, including quality, product offerings, taste, flavor, marketing activities, price, functionality, size, packaging, and to gain a competitive advantage in the ice cream market in China. The most active companies in the ice cream market are mainly focused on introducing new products to cater to the interests of consumers. For instance, in 2021, General Mills aims to expand into lower-tier Ice Cream markets and stimulate its product presence in China through a tie-up with the food giant Ting Shin Group to obtain a stronger foothold in the food and catering sector.
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