Market Overview
Pasta Market is anticipated to record a 5.28% CAGR and reach USD 67,987.1 Million by the end of the forecast in 2026.
Market Dynamics
Consumers in many areas are increasingly focusing on include healthier food options in their diets, and the nutritional benefits and variety of pasta are helping to grow the global market. Because of the prevalence of hectic lifestyles in urban regions, the desire for convenience foods has increased at a rapid rate. The exceptional expansion seen in the foodservice industry is expected to be a key driver of pasta market demand throughout the forecast period. The market is expected to develop in the future due to the ease of access to pasta products and their simple production process, even on a large scale.
The surge in demand for clean label pasta products, as well as the retail sector’s large network, are expected to complement the growth of the pasta market share. The market’s concentration of numerous powerful competitors may limit the pasta market supplier’s expansion in the near future. The growing popularity of wellness and healthy pasta is projected to benefit the worldwide pasta market. This sort of pasta comes in gluten-free, low-carbohydrate, and high-fiber varieties. To create a distinctive texture and flavour, legumes such as lentils or beans are sometimes used instead of wheat flour. There’s even a gluten-free version available. The availability of so many different types of pasta is expected to be another factor driving the global pasta industry forward.
The COVID-19 outbreak has had a significant impact on the grain-based food business. Lockdowns in a number of countries have been discovered to have bolstered estimates for significant demand from pasta lovers in various parts of the world. Customers overstocked commodities like pasta, crackers, wheat, and cereal as a result of the coronavirus, which caused a drop in output in notable markets. The adverse weather is expected to affect durum production in Italy, the world’s largest pasta user. The global demand for pasta is expected to continue to rise, and countries in the European region, in particular, are experiencing lower harvests and are purchasing to meet increased consumption. Because of the product’s lengthy shelf life, it’s a popular choice among consumers considering stockpiling if stay-at-home orders are expected to last more than a few weeks.
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Key Players
Key players in the pasta market include the Unilever Group, Capital Foods Limited, and ITC Ltd., among others.
Market Segmentation:
Based on distribution method and source, the pasta market is divided into distinct market segments.
Maize, multigrain, rice, soy, wheat, and others make up the distribution channel sector. Because multigrain is a good source of dietary fibers, it is expected to grow at the fastest rate of 5.90 percent during the projection period.
In addition, the global market is divided into store-based (supermarkets & hypermarkets, convenience stores, and others) and non-store-based segments, depending on the source. By the end of 2026, the store-based category is expected to command the global market, with a value of USD 47.74 billion. The non-store-based market, on the other hand, is predicted to grow at a 5.53 percent CAGR throughout the assessment period.
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Regional Analysis
Throughout the projected period, the European pasta market is expected to develop a leading position in the pasta market. In 2019, the region accounted for 36.34 percent of the market. Italy is one of the major contributors to the pasta market’s expansion. During the projection period, the market in the region is expected to grow at a notable CAGR of 5.05 percent. Pasta is one of the most common basic dishes in Europe. Its progress is fueled by rapid population growth and rising per capita disposable income. Furthermore, the region’s pasta market is growing as a result of rising global tourism and overall changing characteristics of the country’s economy, which impact the HoReCa sector’s development.
China and India, two growing markets whose growth rates have outpaced that of the rest of the globe, have proven difficult to penetrate. In India and China, per capita sales of pasta are low due to lower-cost regional staples such as rice and noodles. Aside from a lack of cost and cultural sensitivities, another problem impeding Asian market expansion is the abundance of pasta. However, rising per capita income in emerging economies, particularly India and China, may tip the scales in the future. This, combined with increasing urbanization, is expected to drive significant growth in the foreseeable future.
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