Extensive rounds of primary and a comprehensive secondary research have been leveraged by the analysts at Fact.MR to arrive at various estimations and projections for Sales & Demand of Orange Wine, its market share, production footprint, current launches, agreements, ongoing R&D projects, and market strategies. SWOT analysis has been performed in the market study to investigate the strengths, weaknesses, opportunities and threats of each player, both at global and regional levels.
Key Orange Wine Survey Highlights and Projections
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Report Benefits & Key Questions Answered
The global market for orange wine is one of the most fragmented market as there are number of players involved in the production and the orange wine produced by these local people are sold under the brands of various wine retailers. Some of the key players in the orange wine market are: Marksandspencer Group Plc., Gravner, Radikon, Salvo Foti, among others. Some of the domestic producers of orange wine have their private labels under the name highburyvintners, ottolenghi, slurp, lescaves, winebear, redsquirrelwine, many more.
Orange Wine is a misnomer. Orange Wine is something entirely different from a wine made from orange or a Mimosa Cocktail. Orange Wine is made by mashing up the white grapes and then leaving them in a large vessel made of cement. Orange Wine is made by a natural process by fermenting the grapes for days and sometimes for over a year.
Orange Wine does not require additives and even yeast for its production. These orange wines taste different from the regular white wines and bear a sour taste from oxidation. The luxury foods & beverages like orange wine have affluent customers who are willing to spend a huge amount for personal enjoyment. These luxury foods like Orange wine show quite a sell even during the course of turbulence in the economy.
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The orange wines market can be segmented on the basis of sales channel and geographies. On the basis of sales channel, the orange wine market can be classified into Supermarket and Hypermarket, Specialty Stores, Convenience Stores, Online Channels and others. The global orange wines market can be divided into seven regions: North America, Latin America, Europe, East Asia, South Asia, Oceania and the Middle East and Africa.
Most of the production of Orange Wine is done in Northeastern Italy. Individuals especially of the urban populace are increasingly attracted towards night parties and club culture which boosts the overall orange wine market. This is attributed to increasing penetration of Internet and social network among millennial and increasing influence of western culture.
Owing to this reason, increasing number of clubs, lounges, and bars have started which in turn boosts the overall orange wine market. The developing regions are likely to be the rapidly growing market in the orange wine market due to the presence of significant wealth disparities and rapidly growing high net worth individuals in the regions.
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