Take control of your brand on a platform that already has 1 billion worldwide users.
You don’t have to be an R&B singer like Meghan Thee Stallion to rack up a million views on TikTok, says Paul Froio. People with little fame have racked up 400,000 followers with ease. What can your brand do to position itself to benefit from TikTok’s billion-person worldwide user base?
TikTok is a video-sharing social app originally released in China by the Beijing-based tech giant ByteDance. In 2020, TikTok became the most downloaded app in the world. Users spent $50.4 million on the app in the last year.
While the users of TikTok are on the younger side, with 27.4% in the age range of 10 to 24, it attracts people of every ethnic, cultural, and ideological background. If you consistently target your ideal audience, then you can count on brand expansion.
By 2024, there are expected to be 88.7 million TikTok users in the United States alone.
The following content structures do exceedingly well on TikTok:
Creativity is always rewarded on TikTok, so try to present ideas that will attract the world’s attention. Focus on being authentic, engaging, and honest about what your brand’s goals are.
For more insights into brand building in a digital marketplace, reach out to Paul Froio on LinkedIn, Facebook, or Twitter. Paul is a 27-year veteran of U.S. sales, marketing, and brand strategy.