If you have done any research at all on how to build a successful business website, then you already know that there is no exact formula. Creativity is important in the business of online visibility, but there are some aspects of a website design that are foundational.
Start your design with a strong foundation, and learn more about what it takes to build a strong framework for your online presence. Here is a brief overview of some of the most important elements of a successful business website.
You need a great homepage
When people first come to your website, you have to have a landing page that makes them want to stay and explore. Your homepage has to be designed in such a way that viewers are instantly interested in what’s next.
Make sure you’re investing in SEO (search engine optimization) for your homepage and your whole site design, for that matter. Learn to apply the concepts of SEO to your design, and you’ll have a better shot at driving traffic your way.
Navigation that is simple
People should immediately understand how to navigate through the information provided on your site. A simple navigation setup is the best way to invite exploration from web users.
A stationary navigation bar is standard, especially for business. Build a simple navigation bar along the top of your design, so users always know where to go next.
An engaging contact page
A good website makes people want to get in contact with your business. Communication is essential for building rapport with your digital consumer base, and your website is ground zero for your outreach.
When you’re crafting your contact page for your site, make sure to give users a go-to way to send questions or comments your way. Check out the contact page for this used piano sales site. There’s no question how to initiate communication with this design setup.
Add a blog to the mix
Blogging is a useful tool for engagement, and your business website will have more to offer with a compelling collection of posts. Blog posts are a catalyst for sharing and commenting, providing a reason for web users to engage with your content.
Take the time and effort necessary to produce quality blog entries as well. A shallow and stale blog collection won’t get you far with readers. Aim to enrich, engage, and teach readers, so they will be watching and waiting for your next post to drop.
Social media is a valuable addition
Finally, your successful website design should include social media sharing buttons. Sharing icons are helpful in many different places throughout your website. People love “sharing” with friends and family, and they can’t share your pages if you don’t provide the linking ability.