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Mortgage lender implements Adwerx’s digital advertising automation technology after demonstrated success for the brand’s real estate branch
November 17, 2021 — Established in 1984, HUNT Mortgage is a subsidiary of 110-year-old HUNT Real Estate. The company prides itself on using the most advanced technology to accelerate the mortgage process. Now, the firm is introducing cutting-edge technology proven to help engage interested borrowers and win more referrals in today’s crowded marketplace. Automated digital brand advertising is now available for every Mortgage Consultant through Adwerx, further expanding the collaboration that has existed since HUNT Real Estate launched in 2018.
HUNT Mortgage is leveraging Adwerx Customer Relationship Advertising™ to run personalized campaigns geared towards their Mortgage Consultant’s most valuable contacts. Through the Adwerx CRA™ software, HUNT will automatically generate personalized digital ads for every Mortgage Consultant. The personalized ads then begin to “follow” each producer’s specific list of prospects (pulled from the CRM) as they browse the web and social media – keeping the Mortgage Consultant top of mind all the time with their prospects, clients, and referral networks.
HUNT Mortgage also receives online retargeting ads for their loan officers, capturing the attention of website visitors who visited the Consultant’s page but left without taking action.
“HUNT Mortgage is focused on streamlining processes for our producers the same way we do for our clients,” said Linda Mallia, President at HUNT Mortgage. “Adwerx allows us to run automated, brand-compliant ads to real estate agents and homebuyers alike so that Mortgage Consultants can spend more time where it matters most, with clients.”
Adwerx is the only solution designed specifically to automate digital ads for mortgage brokerages and their producers, enabling them to reach home buyers directly, while also staying in front of their real estate referral networks.
To learn more about Adwerx solutions for your firm, visit adwerx.com.
About HUNT Mortgage
Established in 1984, HUNT Mortgage is a wholly-owned subsidiary of HUNT Real Estate Corporation and provides the highest quality mortgage experience through speed, accuracy, clear communication, and constant innovation. For more information about HUNT Mortgage, visit www.huntmortgage.com
HUNT Mortgage is an Equal Housing Lender, and is a Licensed Mortgage Banker with the NYS Department of Financial Services NMLS #37405.
About Adwerx
Adwerx delivers Advertising Automation as a Service for over 200 enterprises and over 250,000 individual customers. Always at the forefront of digital advertising best practices, Adwerx specializes in providing personalized advertising at scale for distributed sales teams across real estate, mortgage, wealth management, financial services, and beyond. Their ad templates are created using their unique FaceForwardTM advertising methodology, an approach to advertising that puts the company’s local salesperson on every ad, and is based on the psychological principles of trust and empathy that drive consumer behavior.
Using Adwerx, customers deliver these customized ads programmatically across streaming TV, popular websites, Facebook and Instagram, and mobile apps, while driving growth through digital advertising automation that increases brand visibility, boosts productivity by 15%, and reduces turnover by 42%. Learn more at adwerx.com.
