New service protects brands from click spamming, click injection, Invalid traffic (IVT) bot and other fraud activities
New York, USA– November 10, 2021 – Award-winning Offer18, which provides Performance Marketing Software for affiliate networks, advertisers and agencies through professional tracking capabilities, has recently added anti-fraud measures to its suite of services.
No malicious traffic, including tokens and whitelists, go unnoticed with Offer18’s in-house fraud detection features. Its high-security tools have the ability to identify and differentiate fraudulent traffic sources and fake conversions and leads from all reporting data, and alerts the user to take required actions against it.
The features Offer18 has added to tackle fraudulent activities & Privacy concerns in the affiliate industry include:
“The rate of fraud is rising in tandem with the rise of the digital advertising industry. Fraudulent traffic wastes the ad budgets of advertisers and hinders affiliates’ credibility. Fraudsters nowadays use cutting-edge technology to send fraudulent traffic. Offer18’s advanced tools assist businesses in combating fraudulent traffic,” said a spokesperson for Offer18, which has more than 700 Clients in more than 40 Countries.
For more information about Offer18’s award-winning services and products, visit offer18.com.
Offer18 helps digital professionals to create their own affiliate network, optimize their campaign performance and utilize every bit of their traffic sources to generate better ROI using in-built advanced tools of technology. It comes with many advanced features like anti-fraud, campaign automation, link checker, smart offer and powerful offer sync API that help in the transformation of the performance marketing industry. That’s why the leading brands are showing their trust and continuously migrating from their existing technology providers to Offer18.
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