Launch of novel technologies aimed at assisting consumers to lead a healthy lifestyle is fuelling air fryer sales.
The global air fryer market is projected to expand at a positive CAGR through 2031, owing to the rising demand for novel technology kitchen appliances within residential sector, evaluated ESOMAR-certified consulting firm Future Market Insights. Technological advancements in features such as LED screens, intelligent sensors, and touchpads are driving the demand for energy efficient- air fryer appliances.
According to the study, rising preference among consumers for oil-free food and high spending on home appliances is expected to boost the market demand. Manufacturers are focusing on incorporating advanced product features to generate lucrative opportunities. Furthermore, surging demand for technology-led products for kitchen appliances within residential sector is bolstering the growth of air fryer market. Increasing consumer inclination towards eco-friendly and energy efficient products is also accelerating the digital air fryer sales.
“Soaring demand for appliances incorporated with latest technology and multi-functional cooking features is amplifying digital air fryers sales,” remarks the FMI analyst.
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Leading players profiled by FMI operating in air fryer market include Koninklijke Philips NV, Stanley Black & Decker Inc., Breville Group Limited, Groupe SEB, SharkNinja Operating LLC, Cuisinart Corporation, Meyer Manufacturing Company Limited, GoWISE USA, NuWave LLC, and De Longhi Appliances SRL among others. According to FMI, the market is highly fragmented with intense competition. Leading players are focusing to integrate novel technologies to maintain the competitive edge in the industry.
For instance, on March 4th 2021, Xiaomi launched the MIJIA Smart air fryer of 3.5L under crowd funding with several functions of different appliances packed in one such as microwave oven, fruit presser, yogurt maker and so on.
Likewise, in November 2020, LG launched LG Air Fry InstaView ThinQ Range available in Canada.
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More Insights on FMI’s Air fryer Market
The latest market study on global air fryer market by Future Market Insights gives a detailed segmentation for the forecast period of 2021-2031. In order to gain a better perspective of the global market potential, its growth, trends, and opportunities, the market is segmented on the basis of device type (manual and digital), wattage (below 1200 watt, 1200-1500 watt, 1500-1800 watt, 1800-2200 watt, 2200 wattage & above), end-use (commercial and residential), price range (below US$ 25, US$ 25-US$ 100, US$ 100-US$ 200, US$200-US$300, and US$ 300 & above), sales channel (direct sales, supermarket/hypermarket, department stores, specialty stores, online retailers, and other online sales channel), and across major regions (North America, Latin America, Europe, East Asia, South Asia Pacific, and Middle East & Africa).
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