Global eyeshadow market study by Future Market Insights offers detailed insights on the mammoth and nuanced factors that will shape the market growth. In addition to eye shadow market sales, the report also provides insights on its key segments including, product, application, price range, and sales channel across seven major regions.
Future Market Insights (FMI), Dubai: Sales of eyeshadow market are projected to surge at a robust 6.8% CAGR during the forecast period (2021-2031). As per FMI, the market is expected to reach a valuation of US$ 2.7 Bn in 2021.
Driven by rising awareness regarding skin care and increasing penetration of social media & beauty bloggers, the market will register impressive growth across the globe. Also, emergence of online sales channel and preference for premium quality beauty products will increase the sales through 2031.
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The unprecedented outbreak of COVID-19 dampened the sales owing to the disruption in social activities and supply-chain across the globe. However, with expedited vaccination drives and resumption of social gatherings, sales of eye shadow market are expected to witness an upward trend.
Additionally, growing preference for natural and organic cosmetic products among consumers have compelled the key players to increase research activities necessitating the demand. However, as natural and organic products do not have extended shelf life as conventional beauty products, sales might get affected slightly.
Subsequently, key players are increasingly participating in brand promotion through social media platforms and other digital marketing strategies. Also, advent of online sales channel and reliance on digital marketing promotion will increase the sales of eyeshadow.
As per FMI, sales of eye shadow market are expected to increase by 2x as demand for premium quality cosmetic product surges.
“Leading beauty brands are actively participating in social media mass promotion and collaborating with beauty bloggers to increase their brand presence and reach global audience. This is expected to generate incremental growth opportunities for key players over the coming years,” says the FMI analyst.
Key Takeaways from Eye Shadow Market Survey
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High presence of beauty brands in the industry have led to intense competition in the market. Key players are collaborating with online sales channel and local vendors to meet the unceasing demand for natural beauty products and gain competitive edge.
Leading players are focusing on product development and new launches to retain their dominance in the industry. Key companies are actively engaging in promotional activities through social media to improve their brand presence.
Some of the leading players operating in the eye shadow market profiled by FMI include:
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More Insights on the Global Eye Shadow Market
Future Market Insights, in its new offering, presents an in-depth analysis on the global eye shadow market. The study divulges essential insights on the eye shadow market for the historic period (2016-2020) and for the forecast year (2021-2031) as well. In order to gain compelling insights on the current growth drivers, trends, and opportunities, the market is segmented on the basis of:
By Price Range
By Sales Channel
Key Questions Covered in the Eye Shadow Market
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