Market Research Future or MRFR expects the false eyelashes market to clock a strong growth rate of 7.30% over the review period (between 2020 and 2027). The global market will be touching around USD 2.39 Billion by 2027-end, anticipates Market Research Future.
Major Growth Inducers & Deterrents
With the solid growth of the beauty industry worldwide, eye makeup has become a highly popular segment. False eyelashes are highly sought-after beauty products, used extensively by women to achieve an attractive appearance.
Substantial rise in consumers’ disposable income along with the escalating need for better physical appearance has raise the preference for various self-grooming items like false eyelashes. Surging per capita disposable income, especially of the middle-class populace and the consequent chances in their purchasing habits and living standards, has favored the global market to a great extent.
The entertainment and fashion industry have also played a major role in the business growth of false eyelashes and other hair extension products. Escalating knowledge among women about the latest products, the thriving cosmetic industry, and the high availability of premium brands online add to the market worth as well. Furthermore, various developers of false eyelashes are focused on launching intelligent eyelashes that act as a switch to control any electronic device like lights, TVs, etc. with only a blink.
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The excessive use of certain types of false eyelashes that may contain toxic chemicals can lead to allergic reactions as well as side effects. Some of the most common side effects can be red and irritated eyes. In view of these side effects, the demand for false eyelashes can see some decline in the next couple of years.
False eyelashes come in different types, a few of them include cluster lashes, individual lashes, strip lashes, and others. With the biggest share of 57.34% in the market, the strip lashes segment has secured the lead. The segment can expect to maintain relentless growth throughout the assessment period, while individual lashes can enjoy steady growth at a rate of 7.60% in the following years.
Chief raw materials that are used for making false eyelashes are animal hair & fur, human hair, synthetic hair, others. Synthetic hair is the biggest segment, with the highest share of 64.67% in the worldwide market. Meanwhile, at a rate of 7.48%, the human hair segment will be charting a rapid growth trajectory in the future.
The false eyelashes market, with respect to production, can be considered for hand-made, machine made, and more.
The distribution channels via which false eyelashes are sold in the market include store-based coupled with non-store based. The types of store-based channels are drug stores, supermarkets/hypermarkets, cosmetic stores, and others. Although store-based channels are currently ruling the global industry, non-store-based channels would capture a higher CAGR in the coming years. Non-store distribution channels or online channels provide significant convenience to consumers, with numerous beauty and makeup product brands having their own websites. These websites provide notable discounts, fostering the affordability of their products. As a result, the segment will continue to thrive remarkably in subsequent years.
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North America prevails as the market leader, generating maximum revenues as the demand for false eyelashes continues to boom among women. With a massive pool of renowned suppliers in the United States and the mounting impact of film and TV actors along with social media influencers, the region would note robust product demand all through the appraisal period.
Thanks to the surging awareness about different eye makeup items, particularly customised products, the APAC market for false eyelashes will be recording the fastest growth rate over the years to come. Not to mention, frequent launches of advanced lines of false eyelashes in conjunction with emerging beauty trends will further elevate the market strength. Some of the most promising markets in the region are India, South Korea, the Philippines, and China.
Prominent false eyelash developers considered in the research study are Esqido Lashes (Canada), MAC Cosmetics (The Estée Lauder Companies Inc.) (New York), Revlon Inc. (New York), Ulta Beauty, Inc (U.S.), L’Oreal SA., Kiss Products Inc (U.S.), Shu Uemura Cosmetics, Inc. (Japan), Ardell International Inc (U.S.), and many more.
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