Bitter blockers reduce or block the bitter taste of food products. Bitter blockers have the ability to enhance the overall flavor of food and beverages. Bitter blockers contain Adenosine 5′ Monophosphate which is involved in the reactions of intracellular energy transfer. Bitter blockers, when dissolved in food products, prevent the tongue from experiencing bitter taste.
The bitter taste is appreciated in food products such as beer, dark chocolate, wine, and coffee. But some products have extra bitter activating components causing an undesirable taste. The bitter blockers are used for masking of bitterness in food products. Masking the off-putting flavors of bitterness provides people with the choice of eating healthier and variety of food products.
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The functional foods segment is a major contributor in the growth of the food industry. But many people are sensitive to bitter taste in food products. Bitter blockers provide people with the opportunity to consume food of their choice. Bitter blockers have special inhibitors which when introduced in food products mask the bitter taste. Apart from food products bitter blockers have widely been used in beverages. Bitter blockers have also proven to be beneficial for people sensitive to medicines.
The bitter blockers are used in the pharmaceutical industry to reduce the bitterness of the medicines, especially for children. Over the years the population consuming beer and alcohols has increased at a significant rate. Though the bitter taste is a trademark of beer nowadays bitter blockers have penetrated its way into the beer and alcohol industry. Bitter blockers are also used to reduce the bitterness of ingredients in hydrolyzed soy, whey proteins, menthol and oral care products. All these factors are responsible for increasing demand for the bitter blockers in the market at a global level.
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Some of the market participants in the global bitter blockers market include MycoTechnology, Senomyx, Inc., Gerson Lehrman Group, NTC Flavors, Givaudan, Lipofoods, Foodchem International Corporation, Joh. Barth & Sohn GmbH & Co. KG, and Linguagen Corporation.
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