BlueRush Inc., an emerging personalized video Software as a Service (SaaS) company, is pleased to announce significant recent growth in subscription bookings..
BlueRush added $1,057,963 of new and expansion subscription bookings in fiscal 2021. These bookings are expected to have similar gross margins to existing subscriptions.
New bookings – New logo customers accounted for $260,951 and $812,456 of additional subscription bookings in Q4 2021 and fiscal 2021, respectively. New bookings is an important metric as it demonstrates the Company’s ability to secure new customers. New customer examples include:
Expansion bookings – Our existing customers accounted for $245,507 in expansion subscription bookings in fiscal 2021. Expansion bookings is a significant health indicator as it indicates that existing customers see value in the technology and support they receive from BlueRush, leading to incremental revenue. Select examples include:
“Historically, there has been a lag between our July 31 year end and our disclosure of year end results and so, going forward, BlueRush will provide an interim financial update to ensure our shareholders have a current view on the significant progress the company is making. We are particularly pleased to see such a strong mix of results coming from new logo customers as well as from expanded relationships with our existing customer base,” said Steve Taylor, CEO of BlueRush.
“Personalized video is at an inflection point. We are seeing more and more inbound inquiries as companies have started embracing this technology as a core part of their marketing and sales toolset. Our continued momentum in direct sales, customer expansion and channel activities position BlueRush extremely well to exploit this exciting market opportunity and create value for our shareholders,” concluded Mr. Taylor.
BlueRush develops and markets IndiVideo™, a disruptive, award-winning interactive personalized video platform that drives return on investment throughout the customer lifecycle, from increased conversions to more engaging statements and customer care. IndiVideo enables BlueRush clients to capture knowledge and data from their customers’ video interaction, creating new and compelling data driven customer insights.
For more information visit: http://www.bluerush.com