The increasing usage of smart devices predominantly drives the Wi-Fi Analytics market’s growth along with increasing deployment of Wi-Fi connections in public places to attract more customers and the adoption of big data analytics in the business sphere.
Market Size – USD 3.71 billion in 2019, Market Growth – CAGR of 23.7%, Market Trends – Growing usage of public Wi-Fi hotspots across various locations.
The global Wi-Fi Analytics Market is projected to gain a valuation of USD 32.16 billion by the end of 2027, growing at a significant CAGR of 23.7% throughout the forecast timeline. Wi-Fi Analytics enables enterprises to leverage the information collected over wireless networks to formulate informed decisions about physical locations. The industry has witnessed tremendous growth owing to the intensifying competition of the offline and online retailers and rising deployment of public Wi-Fi connections, and the increasing penetration of smartphone devices.
The increasing usage of smart devices predominantly drives the Wi-Fi Analytics market’s growth along with increasing deployment of Wi-Fi connections in public places to attract more customers and the adoption of big data analytics in the business sphere. Moreover, the increasing advancements and developments in the Internet of Things (IoT) and connected smart devices are anticipated to create lucrative growth opportunities over the projected timeline.
However, the concerns surrounding the privacy of the customers’ data owing to the tracking of their location through Wi-Fi enabled devices might hamper the Wi-Fi Analytics market’s growth. Along with this, the stringent government regulations regarding the use of Wi-Fi connection to collect data are anticipated to restrain the growth of the market.
Some of the prominent players of the industry are Cisco Systems, Purple, Skyfii, July systems, Euclid, Zebra Technologies, Cloud4wi, Fortinet, Ruckus Wireless, Yelp, and RetailNext, among others.
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Further Finding from the Reports Suggest:
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For the purpose of this study, Reports and Data has segmented the Wi-Fi Analytics Market on the basis of component, location, deployment, application, and region:
By Component (Revenue, USD Million; 2017–2027)
By Deployment (Revenue, USD Million; 2017–2027)
By Location (Revenue, USD Million; 2017–2027)
By Application (Revenue, USD Million; 2017–2027)
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By Region (Revenue, USD Million; 2017–2027)
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