Electrolyte drinks are chemically treated drinks that form ions in body fluids. Electrolyte drinks have transitioned from being niche products to one of the fastest growing products across the globe. This change is majorly attributed to an increasingly evident focus of consumer towards fitness and health. In addition, since the consumption of aerated drinks leads to a notable decline in most of the crucial markets across the globe, the demand for electrolyte drinks is increasing, and is anticipated to make a mark in terms of both volume sales and revenue during the forecast period. With electrolyte drinks no longer being the choice of sportspersons and athletes, the foreseeable years are anticipated to bring new consumers in the global electrolyte drinks market. Electrolyte drinks provide instant energy and physical & mental stimulation. The key ingredients in electrolyte drinks include caffeine and taurine, which provide stimuli, and is essential for skeletal muscle development and cardiovascular functions.
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Rise in health awareness, and change in consumer lifestyles are the major factors that fuel the electrolyte drinks market. Moreover, increase in demand for convenience beverages, rise in sports activities, increase in income, and rise in urbanization supplement the market growth. However, excess use of electrolyte drinks has been associated with health risks such as frequent urination, sleeplessness, and abnormal heart rhythms, which is a major restraint of the market. North America is one of the major markets for electrolyte drinks, owing to increase in health concerns and rise in fitness awareness. However, Asia-Pacific is expected to witness a significant growth due to increasing disposable incomes and changing demographics. Increase in use of electrolyte drinks especially during workout sessions in gymnasiums and fitness centers is expected to provide growth opportunities for the market.
The major players operating in the global market are focusing on key market strategies such as mergers, acquisitions, collaborations and partnerships.
Some Of The Key Players In The Global Market Include:
The global electrolyte drinks market is segmented on the basis of type, sales channel, and geography. Based on type, the market is bifurcated into natural and artificial. By sales channel, it is categorized into supermarkets & hypermarkets, independent retailers, convenience stores, specialist retailers, and online retailers. Geographically, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
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