The water purifier in a simpler term is defined as a device used to decontaminate the water from harmful substances, chemicals, pathogens, microorganisms, and other dissolved solids and to make it portable. A recent addition to a database of Bonafide Research- titled “Global Water Purifier Market Outlook, 2026” provides an in-depth insight of the market size by value and volume, analyzes the trends on factors like by types (Counter Top, Under Sink, Faucet Mount), by technology (RO, UV, Gravity Based, and Others) by Sales Channel (Online and Offline) by Region and by country.
According to the recent reports of the United Nations and the World Health Organization, every 21 seconds, a child dies annually in developing countries due to waterborne diseases caused by contaminated water drinking. This is even worse in the developing economies due to scarcity of freshwater, rapid surge in population, and rise in pollution. The diminishing quality of water is a serious health hazard globally which has given a rise in the demand for water purifiers. This is to aid the market to reach a value of more than USD 65 Billion by the end of the year 2026, while in terms of volume it is expected to grow with an anticipated CAGR of less than 10%.
Earlier, water purification only included boiling it that too specifically during the rains, to prevent any contamination. With increasing R&D, new innovations have occurred in the water purifiers and along with newer pollutants in the water body, the market is now full of choices. Even though it is the most effective purifier, requires electricity and a lot of produces a lot of wastewater, making it a questionable choice in extreme rural regions. On the other hand, the UV water purifier scores point being able to work with low electricity consumption and low maintenance cost too. The UV water purifier segment is expected to grow with an anticipated growth of 11.47%, which is yet the lowest among the type of purifiers classified on technology.
Based on sales channel, the market is segmented into online and offline markets, of which offline sales channel holds an unbeatable market share of nearly 90%. This was attributed to the higher affinity of consumers, as they are perceived to be safe and sometimes allow the consumers to able to taste the water before purchase. Moreover, retail stores have the added advantage of immediate gratification, which further boosts their popularity. However, with millennials as decision-makers, it is obvious for the online sales channel to grow, expected to be reflected as a growth rate of 17% through the forecasted period. The availability at less expensive cost is a factor that drives the non-portable water purifier market growth. The penetration is to increase in the coming years due to its capability to purify and store large amounts of water.
Regionally, Asia holds the lion’s share of the market, as the region is home to almost 60% of the world’s population. The major countries like China, India, Vietnam, Thailand, Indonesia, the Philippines, and Macau are a few of the emerging markets for water purifiers. However, Latin America, along with Middle East & Africa is expected to incline in the coming years, due to the increase in the penetration level of water purifiers, and deterioration in the quality of water. The North America and Europe markets are leading towards maturity, having witnessed increased penetration and superior quality of drinking water.
North America water purifier market is likely to reach a volume of nearly 40 Million Units by the end of 2026, with an anticipated value CAGR of over 7%. While the UV water purifier is expected to reach a value of USD 1.66 Billion, & the gravity-based purifier segment is to have the highest CAGR in the forecasted period. Divided into three major types, the water purifier market is dominated by the under sink purifier which accounted for half of the total market share. By the end of the forecasted period, the faucet mount purifier segment is expected to cross over a value of USD 1.70 Billion, aided with the highest anticipated growth rate. The US has been accounted for the maximum share in the North American water purifier market due to the presence of a large number of companies for the point of use systems segment and technical advancement in water purification systems. While Canada is dominating with the second-highest market
Europe is a widely urbanized region, with individuals enjoying high standards of living and disposable incomes. the European market holds the second position following the Asian region in the global market. The region accounted for more than 15% by value share and less the 15% by volume share. By the end of the forecasted period, the European water purifier market is likely to generate revenue of over USD 9.5 Billion, while is to register a volume CAGR of 7%. Germany leads the market holding a share of nearly 20% in the year 2020, which is followed by the United Kingdom and Russia, which together is expected to be making a market value of USD 2.85 Billion by the end of the year 2026.
Asia-Pacific is a global leader in the water purifier market. The market grew at more than 8.5% CAGR in terms of both value and volume, historically between 2015 and 2020. While water purifiers have become common in the urban, rural houses are still untapped given the inadequate water facilities themselves. Given the various initiatives taken by governments to increase the availability of tap water in the rural areas, more market scope is expected to open up in the region, allowing it to reach a value of more than USD 40 Billion by 2026. China is dominating the market with more than 50%, while it is followed by India with a market share little higher than 10%.
Growing demand from the water treatment segment and rising demand from the reviving construction industry are driving the market for water treatment biocides in Latin America. The region are an aid to the market growth in the coming period, with a value CAGR of over 10% and reach a volume of nearly 20 Million Units by the end of 2026. The gravity-based water purifier segment is expected to show a drastic incline in the market and reach a value of USD 0.68 Billion by the end of the forecasted period.
Middle East & Africa:
The Middle East & Africa water purifier market is expected to cross a volume of 29.12 million units, with an anticipated value CAGR of 12% approx. The market players, especially in Saudi Arabia and the UAE, are focusing on domestic production to enhance their market presence and profitability. The market is led by the UV water purifier segment with more than 40% of the market share. By type, the market was dominated by the under sink segment which held a market share of over 40%. The countertop water purifier segment, contributing to the lowest of the market share is expected to reach a market value of USD 1.23 Billion by the end of the forecasted period.
Key players in the market are: 3M, A.O. Smith Corporation, Aquatech International LLC, Brita GmbH, BWT Holding Gmbh, Coway Company Limited, Culligan International Company, EcoWater System LLC, Eureka Forbes Limited, GE Appliances, Ion Exchange LLC, Kent RO System Ltd, Kinetico Inc., LG Electronics, Mitsubishi Rayon Cleansui Co. Ltd, Panasonic Corporation, Pentair PLC, Tata Chemicals Ltd., Unilever N.V., and Whirlpool
CONSIDERED IN THE REPORT
• Geography: Global
• Base year: 2020
• Historical year: 2015
• Forecasted year: 2026
Table of Contents
1. Executive Summary
2. Report Methodology
3. Market Structure
3.1. Market Considerate
3.2. Market Definitions
4. Global Water Purifier Market Outlook
4.1. Market Size by Value & by Volume
4.2. Market Share
4.2.1. By Product Type
4.2.2. By Technology
4.2.3. By Sales Channel
4.2.4. By Region
4.2.5. By Country
4.2.6. By Company
5. North America Water Purifier Market Outlook
5.1. Market Size by Value & by Volume
5.2. Market Share
5.2.1. By Product Type
5.2.2. By Technology
5.2.3. By Sales Channel
5.2.4. By Country
5.3. US Water Purifier Market Outlook
5.3.1. Market Size by Value
5.3.2. Market Share
18.104.22.168. By Product Type
22.214.171.124. By Technology
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