Creating a Logo Has Never Been That Easy: Most Helpful Tools for You

People come across logos dozens of times a day, which makes at least some of them memorable on the subconscious level. A good logo is one of the most important details for any business or organization that wants to look professional. It is the main visual component of the entire brand image. While demand for a company’s products and services is fueled by many factors, brand awareness and brand confidence are definitely among them, and both are related to a logo.

A logo is not only the “face” of your brand — it translates the mission and vision of the company. It is not just about an image or font but a visual association with your business. This is why it is so important to take it seriously.

Basics of Creating a Logo

In general, there are 5 classic types of logos. At their core, they are all multipurpose and used in different applications, from identifying pages on social networks to printing on documents, business cards, and T-shirts.

• Symbols or icons are mainly chosen by well-known, large companies that are influential enough to be widely recognized with just one pictorial element. These logos use images that convey a literal or abstract idea of the organization.
• Wordmarks employ a unique typographic style or font that is simple but memorable. These text logos of unique design contain the company or brand name.
• Lettermarks are also built exclusively on typography, but they represent a company through the initials or first letters of the brand name.
• The next option is a combination of the first two. Such logos combine a wordmark and a symbol to give more flexibility in use since the company can opt for one or both elements in different interpretations. Sometimes it can also include a short slogan or motto.
• Unlike combined logos where text is placed side-by-side with a symbol, an emblem implies placing a typeface inside a symbol so that they are inseparable. They tend to resemble an official badge or seal, making them a frequent choice for various political, educational, and other organizations.

Getting Help from Graphics Editors

Most professionals use Adobe programs to create logos, and they choose this bundle for a reason. All the software pieces are interconnected, so files created in one program can be easily opened in another or exported to where you need them.

These programs are also good since you control the process from A to Z and get the result exactly as intended. This is because you use only a “blank sheet” and your imagination with no templates at hand. Let’s explore some of the helpful tools you can embrace.

• Adobe Illustrator is a vector graphics editor, which allows you to create illustrations, cartoon graphics, diagrams, web pages, and, of course, logos.
• The next one is Adobe InDesign. This program works fine for designing almost any printing materials: letterheads, leaflets, posters, brochures, annual reports, magazines, and books. It is ideal for finalizing the details of wordmark logos.

If you are not a professional designer and have not yet mastered all the nuances of working with Adobe, you can use other programs to create a logo easier and faster. For example, Tailor Brands and Logomaker offer you a set of professional templates and the possibility to customize them to suit your specific needs.

Make Your Logo Animated

The impact of video production is noticeable in various areas of the online industry, and the trend to present a business in the virtual space with the help of moving and interactive elements has been gaining momentum. Therefore, the main categories of logotypes were replenished with another important section – animated versions.

A logo set into action can tell a little more about a company, illustrate its services or advantages, channel its story and vision, and distinguish you from the competition. The animation level ranges from a couple of back-and-forth movements to a short clip with an unexpected ending. Similar to video content, dynamic images are perceived better than static pictures, which means they are easy to remember and more engaging, thus creating a stronger connection with the audience. It is a powerful tool that effectively attracts potential customers.

An animated logo maker allows anyone to create a video file in a simple and consistent way. Find the template you like, upload the files, and enjoy the full animation of your logo.

Animation covers the entire digital space and is suitable for different platforms and different purposes. You can use such a logo on social media and websites or integrate it in presentations and promo videos.