Artwork management is the practice of automating procedures, shortening approval times, and improving overall performance. Artwork management software automates the process by saving the time and resources while assisting in staying organized and maintaining clear and reliable branding. Although, the artwork approval process is time-consuming, difficult, and vulnerable to errors, the adoption of artwork approval software is critical for catching errors, preventing enforcement breaches, and avoiding waste of resources. This software provides customizable and automated solution for packaging artwork and other end-to-end business processes, by minimizing risk, simplifying processes, and ensuring traceability.
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The COVID-19 pandemic has been affecting every business globally since December 2019. The continuous growth in the number of COVID-19 cases has compelled governments to put a bar on transportation of humans and goods. The manufacturing sector witnessed severe losses due to temporary factory shutdowns and low production volumes, which hindered the growth of retail, e-commerce, manufacturing, and logistics sectors. Additionally, the social or physical distancing measures imposed by governments have put limitations on the operations of logistics and other service providers. This disruption has resulted in the decline in artwork design business. The pandemic has had a negative impact on the artwork management tool market. Due to travel bans, restrictions on movement, and temporary closure of supply chains, the manufacturing of labels and packaging industry business got impacted adversely. On the contrary, due to the operational activities of essential goods such as food & beverage, pharmaceuticals for biological or pharmaceutical laboratories, the demand for packaging & labelling have spurred which has helped in the adoption of artwork management system. This has led the artwork management tool market players to witness the constant flow of demand for their products Despite the disruption caused by the COVID-19 pandemic, the business of mentioned sectors is likely to surge in the future as business are getting resumed after a long lockdown measure.
Players operating in the artwork management software market are mainly focused on the development of advanced and efficient products.
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