It’s a new day for Criteo S.A. the global technology company that provides the world’s leading Commerce Media Platform. Today, the company unveiled new branding to align with its significant transformation executed over the last year, including a new logo, visual identity and brand positioning, “The Future is Wide Open.” The rebrand marks Criteo’s commitment to supporting a fair and open internet that enables discovery, innovation and choice. It also speaks to the vast opportunity Criteo can capitalize on as it prepares for the future of advertising without cookies.
“The time is right for a new brand identity and rally cry, as we use our massive strength in data and technology to reestablish Criteo’s leadership within the advertising industry and set an optimistic tone for the future of the open internet, for everyone,” said Megan Clarken, Chief Executive Officer at Criteo.
The new logo brings the two dots previously connected at the top right of the logo to the center of the new logo to better represent consumers and its customers, who are the centerpiece of the company’s product strategy to offer the world’s leading Commerce Media Platform. The two dots now include open space, nodding to both discovery and openness as the company invites its audience in and balances a strong legacy, visualized with a bolder font, with modern capabilities. The visual changes were developed by Criteo’s marketing team, in partnership with creative and innovation agency, Technology, Humans and Taste [THAT], who consulted on the brand positioning.
“When we say, ‘The Future is Wide Open,’ we’re talking about the tremendous possibilities Criteo’s unique dataset presents for improving every consumer experience on the open internet,” said Todd Parsons, Chief Product Officer at Criteo. “Cookies might be going away, but we view it as an opportunity to evolve our product strategy to deliver greater benefits than ever to consumers and our customers.”
To announce the new brand and share more details around its business transformation, Criteo is holding a virtual Investor Day today, which includes:
Bryan Gildenberg, Senior Vice President, Commerce at Omnicom Retail Group, called Criteo’s renewed focus on commerce, “a strategic step in the right direction” adding, “Criteo has a unique opportunity to bridge the gap as awareness and conversion merge. I’m excited to see what lies ahead for Criteo and I’m thrilled to work more closely with them.”
Criteo’s virtual Investor Day takes place today, June 3 at 8:00 AM Eastern Time via webcast. The investor day will be pre-recorded with an opportunity for a live Q&A. The event will be publicly broadcasted, and the replay will subsequently be available on Criteo’s Investor relations website. For more information please visit: https://criteo.investorroom.com/.
About Criteo
Criteo is the global technology company that provides the world’s leading Commerce Media Platform. 2,500 Criteo team members partner with over 20,000 marketers and thousands of media owners around the globe to activate the world’s largest set of commerce data to drive better commerce outcomes. By powering trusted and impactful advertising, Criteo brings richer experiences to every consumer while supporting a fair and open internet that enables discovery, innovation and choice. For more information, please visit www.criteo.com.
Criteo Investor Relations
Edouard Lassalle, SVP, Head of Market Relations & Capital Markets, e.lassalle@criteo.com
Clemence Vermersch, Investor Relations Director, c.vermersch@criteo.com
Criteo Public Relations
Jessica Meyers, Director, PR, Americas, j.meyers@criteo.com