Global Retail Intelligence Market
Retail intelligence solutions are helpful to marketers for measuring the impact of their retail-delivered marketing campaigns. This technology streamlines the customer data generated in retail and creates usable insights for retailers and marketers. It offers variety of solution like Pricing Intelligence, Competitive Intelligence, Assortment Intelligence, Promotional Insights, Geo marketing, Retail Analytics, and Others.
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For a better understanding of the Retail intelligence market, a better grip over the macroeconomic and microeconomic factors are needed as they are impacting the market towards progress. Those factors can ensure a swift helming of the market by rough patches of economic crisis and help in averting plummeting results. With real-time data, the report captures the essence of the market and provides a close reading of demographic changes. Report would assist key players in assessing growth opportunities and optimally use resources provided by growth pockets.
Increase in internet penetration is the key driving factor which is expected to boost the global retail intelligence market growth. Furthermore, increase in technological advancements like artificial Intelligence, and Machine Learning will have the positive impact on market growth. Moreover, Increase in use of data-intensive platforms and rapid adoption of social media will fuel the market growth in near future. Also, rise in inclination of vendors toward merging in-store and digital operations will propel the market growth.
However, high initial setup cost is the major restraining factor which is expected to hamper the global retail intelligence market growth. Also, lack of skilled personnel will affect the market growth.
Market Key Players
Various key players are discussed in this report such as Trax Retail, Retail Solutions, Inc., Upstream Commerce, DataWeave Software Pvt. Ltd., TC Group Solutions, ShopperTrak, Streetspotr GmbH Wiser Solutions, Inc, Springboard and EnsembleIQ.
Market Taxonomy
By Solution
By Store Type
By End Use
By Region
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