They’ll tell you to become a thought leader. Prove yourself a thought leader in your field, write a tonne of SEO-optimized material, and you’ll not only get a flood of organic traffic but you’ll also be buried in leads. It’s easy.
But for those who are just getting started in the game, the advice might be a few years too late. Just too much material out there these days for those in even a relatively crowded niche. And yes, a lot of it is excellent, which means that even though you write a gospel, only a few people can read it. In terms of SEO and traffic, your forefathers had years to create content and improve their rankings. You most likely haven’t. The unfortunate reality is that demonstrating your expertise is no longer sufficient. Fortunately, there is Facebook. You can use this link for the best social media marketing agency.
What’s the point of Facebook, anyway? And, though there are plenty of other avenues to find consultancy customers, Facebook has one of the most advanced approaches for finding and reaching the target group. It’s also usually one of the most cost-effective options. This is how you begin.
The strategies will differ, but there are only three steps to follow.
You may well already have a personal profile on Facebook, but you’ll need a page to take advantage of the real networking tools available there. You have far more influence over the Facebook presence and fan pages have sophisticated features like page insights and planned updates.
Although your personal profile allows you to keep in touch with up to 5,000 friends and family members, your consultant Facebook page allows you to communicate with all fans and supporters who trust your business advice.
Here are some tips to get the best out of your Facebook page:
As a contractor, your reputation carries a lot of weight and is one of your most valuable properties. Set the public exposure of your Privacy Settings to ensure that users can find both your consultant Facebook page and your personal profile from outside Facebook.
So find a couple that appeals to you. But don’t screw with the group’s feng shui – listen for a while first, then make a post with a connection back to your fan page at a convenient time.
When speaking with friends and relatives online or in person, inquire if they’d be able to post anything about your consultancy service on their Facebook fan page or personal profile – Event invites are ideal for this.
You create a forum for your clients and prospects to congregate and exchange details by building a beautiful and functional fan page. Opportunities can see and reflect on the content and meaningful experiences with your customers, and clients can see and comment on the quality and meaningful interactions with your prospects.
Since users online like to sound like they’re talking to a real person, your tone must strike the right balance between personal and professional. Your professional tone creates authority and experience, while your personal tone fosters connections.
If you’re going to post status reports, don’t make it all about your consultancy company. Consider what images, videos, quotations, ideas, and other media are relevant to your audience and create a post about them.
When it comes to being a successful marketer on Facebook, one of the most critical things to remember is to cater to the whole audience. What are the names of your new clients? Perhaps their average age is 45, or perhaps it is 16. Are they from your neighborhood?
Try the following to be more successful through your whole fan base: Create three or four “ideal clients” from the new or desired client base. Consider factors such as age, schooling, place, and hobbies. Then make it a point to hit at least one of these “ideal customer” groups for any post or update you make.
Don’t get lost in the ways you used to do things; instead, keep updated with how people today get their details and establish a clear web presence for your company right now. Your clients are searching for answers to their challenges, and they need to find you as they perform a search.
We’re not talking about building an identity of your ideal client when we talk about identifying your audience. You should already have a good idea of who will be most interested in your services. You won’t be able to engage them if you don’t do so.
Rather, we’re talking about how to “align” your target audience with the ones who are already seeing the Facebook advertisements. You can segment by interest, age, sex, shopping habits, smartphones, and more on the website. You have the ability to be very precise. If you’re just starting out, you can shoot for a “potential audience scale” of a few hundred thousand people.
If your target is in the millions, it’s likely that you will narrow it down even further for better performance. You want to narrow it down as far as possible. Not only would this boost clickthrough, but it will also increase conversions on the landing page. Ideally, you’ll be testing a variety of promotions for various target markets.
If you were a marketing strategist, for example, you might approach business owners who are interested in landing pages, conversion management, email marketing, and public relations. The more tailored your Facebook ads for consultants is, the better.
Give an informed guess if you don’t realise the precise profile of the people you’re trying to reach—you can still verify later. The heart of the first step requires that this step be completed correctly, with the right individuals being targeted.
This is when things tend to get complicated when you have so many options. There are plenty of ways to target your audience, depending on your customer profile and specialties. Are you a webinar host? Do you want to go the whitepaper and e-book route? Maybe you should start a podcast?
The way you use them is the same regardless of the offering. Create certain commercials that are directed at specific viewers. Send guests to a landing page that isn’t too long. Obtain their contact details.
There are two choices available to you. You may either use Facebook’s official ad site or make and “promote” a message on your Facebook company profile. The former includes more advanced analytics and features. The above has less limitations on what you can potentially bring in your ad. Both have comparable amounts of per-dollar efficiency.
Although Facebook has a built-in deal type that you can send users to right away, it’s normally not a good idea to do so. Sure, it’s a lot less difficult than creating a landing page. It will also provide you with poor leads. As a consultant, you understand how important the consistency of your opportunities is.
You’ll want to guide your advertisements to a different landing page with monitoring. I consider using Instapages, which are both quick landing page builders. You don’t need to be a professional to create your own websites, and they have excellent models. They don’t have to be fancy; they just have to work.
Oh, even if you’re using a downloadable lead magnet, never place it on the landing page itself as a download. In the first email, provide either an attachment or a connection. This would mean that they do have a legitimate email address in order to receive the benefits you provide, as well as get them used to open your emails.
Templates for emails that an executive may like to send, a headline generator for news releases, and a questionnaire that can provide insight into one’s own business—all of these have an effect and can quickly increase the subscriber count. There is a slew of plenty where that came from.
When it comes to tools, there is one caveat. If you have a static piece of downloadable content, such as models, you should sell them in the same way you can a lead magnet, such as an e-book. The advertising and landing pages are the same.
However, whether you’ve created a questionnaire, calculator, or generator that people must use, you’ll need to take a different approach. While you may still like to sell the product on a landing page, particularly if this is something that takes longer to complete, such as the marketing appraisal test below, you should probably make the landing page the tool itself in most situations.
Webinars are fantastic networking platforms for consultancies because they enable you to show off your knowledge to a smaller, more engaged, and skilled audience. But you must do it correctly.
An empty space is the webinar host’s second greatest fear. The first is to get enrolment in the single digits, which assumes you can’t actually cancel. Paid Facebook advertisements are one of the few ways to avoid this horror situation from happening.
Here’s how it differs. Webinars are less effective at attracting high-quality leads than most magnets. They’ve made more significant commitments and will engage with you directly. That is, you do not want to add webinar guests to your regular email list like anyone else. That would be a waste of your time and money in obtaining them.
If you want to get good clients from targeted marketing, only a name and email aren’t worth much. Knowing the size of your business, your position, and other information will help you determine if you’re targeting the right audience or whether you’ve totally missed the mark when it comes to Facebook marketing for consultants.
That’s why having a strong bid in your lead magnet is so important. The greater the perceived importance of the bid, the more time people would be able to spend filling out a form. And knowing something about the person you’re speaking with will help you in the next step.
You’ve got an email handle and, ideally, some other related stuff, so you know who you’re talking to at this stage. Now is the time to start interacting with your customers. As a result, the first email you send is crucial. This is extremely significant. It’s the first time you’ve had a “one-on-one” conversation with a subscriber. To be sure, all of this should be automated. When they sign up, the first email should be sent automatically a few minutes later. That doesn’t rule out the possibility of important, personal, and meaningful material in the first place.
Say something unique. You can generate various sequences to activate depending on the lead magnet they downloaded or the details they filled out on the lead form if you really want to get fancy. You may also pose a query.
When creating your email sequences, consider the following question: What will you say in your emails that would make your subscribers eager to hear from you? Consider the value you deliver and how it offers tangible rewards to your customers. How do you segment your service and sell bits of it in your emails?
There are some things you can do with an email chain. You may discuss issues and ideas you had for former clients—unique stories that no one else on the planet can duplicate and that your subscribers can benefit from. You could break down your own research method and show others how to evaluate their own strengths and weaknesses. After you’ve agreed on a plan, you might discuss ways to boost salespeople’s efficiency.
If it’s tips, more lead magnets, video lectures, or anything else, you need to offer your customers a compelling reason to read every email you write, and you need to make sure they realise that this is content they’d pay money for. Here are a few more tips for increasing email participation.
If you can keep the standard up, you can send emails every day for the first week after they sign up, then every two days, then three days. In the first month, aiming for fifteen emails is a good goal. It may seem excessive, but I’ve never seen a huge increase in unsubscribes as opposed to sending less regularly, and people who are highly interested at the start will want to hear from you.
To increase the attractiveness of your services, anything you do can be repurposed and used in other networks. Lead magnets may be sent to clients or posted on the website to build trust. For organic traffic, email sequences may be used. Testing your advertisements and listeners will allow you a greater understanding of your prospects’ pain points.
If you’re prepared to put in the work, Facebook can become a gold mine for your consultancy company. About every global consulting firm has joined in.
Hermit Chawla is an MD at AIS Technolabs which is a Web/App design and Development Company, helping global businesses to grow by Global Clients. He loves to share his thoughts on Web & App Development, Clone App Development and Game Development.