As wonderful as you think your product is, it is not enough for the business to thrive. Of course, high quality and real value are the keys for the brand to be coveted. However, there, also, must be those who covet – the audience. After all, this product has been created for them in the first place. Increasing your audience highly depends on how well you think through your marketing campaign. Your marketing strategies perform a dramatic function in enhancing your product awareness and its spread among the people, whose needs it can satisfy.
Marketing is never stable. It always suggests new ideas for how to place your brand on the map and draws routes for the clientele to get to it fast, avoiding the traffic of competitors’ offers. Yet there are always some strategies that work notwithstanding the changes that are taking place in promoting business. Here are the top 5 proven strategies that will for sure win the audience for your product.
Like it or not, the first encounter with a brand is all about appearance, and only after its useful soul comes. Therefore, everything that is connected with your product design and channels of its distribution should be eye-catching and resonate with the people you target. Design indeed matters. It does sound like an easy task to tackle. Though there are some rules to follow such as, maintain brand identity in any visual representation there is, stick to consistency, mind trends, research target audience preferences, and always be ready to refurbish and adjust.
What’s good about these days’ design options is that you may not hire a professional design team for any design purpose. Let’s say there is a need for creating an icon – an important element for designing logos, for instance. With the design apps developed for all needs and purposes, it is easy to choose one or several and use an online icon maker option for having your imagination fly. If a person can mentally connect the name they hear with blurry lines and crashing pink color as a theme of your design, then congrats, you have done a great job.
Hardly possible to imagine a better distribution channel than social media platforms. Pretty much everybody is there and the reach is possible to be increased organically over time. All your social media accounts must be for business and aligned for assured recognition. Also, your personal accounts must co-work with your business ones, since you are a representation of your brand. Therefore who you are and what you offer has to align harmoniously, transmitting value and sheer authenticity.
Social media presence also offers a better engagement with your audience, as long as you are ready to communicate, comment, and participate in vivid discussions. Your audience loves feeling appreciated and being treated as equals. If they know you do not put yourself above them and are a part of their community, they will warm up to you and increase the chances of your product being tried/sold/ordered/etc.
User-generated content is also a win since you pretty much free yourself from extra advertising because your followers /customers tag your products when using them. Repost them and express your gratitude and appreciation for them trusting you among others. It is OK to encourage such activity by offering tiny, pleasant bonuses.
Developing your campaign around a solid knowledge of who your target clientele is an incredibly professional approach to doing business. Sometimes, the traffic you observe is not really your potential customers. Thus it is just a waste of resources to deal with the traffic size of your page. The target audience is your people, and the more you know about them the more chances conversions are about to strike.
Developing a product, you have an idea of who it is oriented on. However, knowing your people in a bit more detail ( age, geographics, profession, preferences, hobbies, places to spend time at, etc.) allows you to create a more personalized approach to how you advertise your product. You become more aware of the buttons, pushing of which will definitely resonate with your people and will increase their number.
The image of your ideal client is your joker when working through your marketing campaign. Understanding WHO cooperates with you will provide you with HOWs for enhancing cooperation and bringing in more profit.
Video content has strengthened its importance in the field of presenting any information about your product. Videos that are short, informative, knowing their viewers, with a humorous friendly tone, and exactly communicating the message will work well and promise to be looked through.
93% ( Wyzowl) of entrepreneurs who include videos into their marketing campaigns consider it to be an important constituent of marketing their brand. Also, according to Wyzowl source, 89% of video marketers confirm that videos help them achieve great ROI levels. Relying on the same source. 66% of consumers give their preferences to watching a video rather than reading similar content. Why not benefit from what works fruitfully and wins users’ attention.
Sending emails still proves itself to be an essential part of any well-developed marketing plan. As long as the email is created smartly it will definitely provoke opening and reading through. It will be quite smart to create letters with a personalized touch. Also, recipients love feeling special. The design must convey the identity of your brand. The subject line must attract attention, briefly an idea of who you are and what interest it possesses for the readers. This helps to avoid sending your creation into a spam folder.
Do not forget about email segmentation. The same letter cannot be sent to everybody on the list. Your leads have to get completely different information in comparison with those that are aimed at your regular audience. Also, all your leads are in different stages of the purchasing funnel. therefore, they should also be receiving emails, provoking the exact action that they were aiming at but afraid to do.
Videos included in the emails enhance opening rates and make sure to optimize your letters for mobile devices since 88% of people check through their inboxes from phones. Speaking about numbers, $42 average return on $1 investment ( Limus), 3.9 B email users in 2019 which is expected to grow to 4.3 B users in 2023 ( Statista), and 73% of millennials see emails as their favorite means of communicating business matters ( Procurious). Quite impressive to ignore.
Setting up a marketing campaign requires looking at so many different factors to have a clear-cut whole picture of how things should go. Choosing strategies for promoting a business a marketer has to know the product well, has to understand the value it adds to the world, and, of course, the people who will certainly notice its value, and spread the word around.