For some reason, movers don’t typically get much in the way of advertisers or press. This makes reaching potential customers more of a problem than for many other businesses.
The trick is finding innovative ways to market to target audiences that will need your services and getting referrals for more customers within the scope of your service area. Certain companies have the bulk of the market sharing when it comes to moving services and equipment.
This makes carving out a niche in the local space much more difficult, particularly for smaller businesses. This post will provide some helpful tips for movers when it comes to getting more customers.
Getting your name out there is the most sure-fire way to get your moving company noticed. This is done by making sure your company gets picked up by the search engine when people search for “movers near me”.
This means you’ll have to take advantage of help from a marketing agency or SEO experts, but you may be able to organically get more traffic this way by being linked to listings like Google My Business and business review sites like Yelp.
One of the simplest tools in your arsenal is your website and social media presence. If you don’t have either, or they’re out of date, then you’ll want to fix that. Update your site and social media with the most recent location and contact information so that if someone searches for you they get the correct location and phone number to use.
Understand that moving is a stressful situation for the customer. This means they don’t want to have to pay a lot or get into arguments with their movers over the bill. Negotiating a rate with customers and offering special package deals is one way to get customers to come to you.
It can be something as simple as offering a free set of boxes and packing tape with a moving plan. As long as you help to add some value to the cost of the move for the customers, they are more likely to use your services and even recommend them to a friend.
Customers want to know you’re on their side and there for them throughout the moving process. That’s why whether it’s through advertising or word of mouth, you should always be upfront about how you can best serve customers. Answer questions, give tips, be open about policies and procedures, all of these things will advance your reputation and your business.
Make a point to talk about your certifications and credentials as well. Knowing that you’re licensed and bonded or specially qualified for moving large objects like automobiles and furniture will help set customer’s minds at ease when dealing with you. Again this goes a long way to building your reputation and your customer base.
Our last tip is about using the community you serve to your advantage. Talking with local business owners and gaining the ability to advertise through them can be a big boost to your business.
As an example, having flyers handy in and around a local apartment complex or offering move-in specials to new residents is a great way to drum uploads of repeat business. If you apply this strategy around town, you can organically grow your business and gather many more customers.
We hope this guide has helped provide you effective marketing tips for your local moving business. By taking advantage of this guide you can grow your name recognition and customer base in no time.