World Oolong Tea Market size is estimated to be $346 million in 2019, growing at a CAGR of 4.3% during the forecast period 2020-2025. Oolong tea is derived from Camellia sinensis plant, and it is a traditional tea having its origin from China. Oolong tea consumption is increasing owing to the consumer awareness about the semi oxidized processing of Oolong tea that imparts various health benefits such as prevention from heart, tooth and bone diseases. Also, its relieving properties help to reduce the stress and anxiety level. Oolong is also known for its low caffeine content which makes it suitable to maintain the cholesterol levels. The shifting consumer preference towards healthier drinking is majorly driving the market growth. Moreover, innovation in its application is increasing its utilization in fortified food and beverage segment and also in nutraceuticals as dietary supplements which has a wide opportunity to grow in the future. Further, Oolong teas are produced in various flavors for end consumer owing to the increasing popularity of ready to drink oolong tea products for the forecast period 2020-2025.
World Oolong Tea Market Segment Analysis – By Type
By type, the World Oolong Tea Market is segmented into Fujian, Guangdong and Taiwan. The Fujian tea is the traditional form of Chinese tea. The tea leaves are formed into long curly leaves or ball-like forms, its oxidation process imparts health benefits which has increased its popularity among the consumers. It helps to prevent obesity, tooth decay, radical damages and also cures hay fever and allergens. Further, Fujian tea is also anticipated to grow with the fastest CAGR of 4.7% during the forecast period 2020-2025. Another famous oolong is the Guangdong which is produced in the Chao Zhou region, and is known for their strong aroma which gives it a unique taste. Taiwan oolong is also famous for its unique flavor and aroma.
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World Oolong Tea Market Segment Analysis – By Application
By application, food and beverage accounts for the largest market share owing to shifting consumer preferences they demand oolong tea flavors in food applications such as confectionary, frozen dessert and dairy products. Owing to Oolong antioxidant property and other health benefits it is also used in various personal care products and as dietary supplements.
World Oolong Tea Market Segment Analysis – By Geography
Asia-Pacific is anticipated to dominate the market with a region share of 47% in 2019 owing to increased consumption and production by emerging countries such as India, Japan and China. In addition, North America and Europe owing to their large, developed economies, a significant growth in terms of large consumption of Taiwan and Fujian oolong tea is set to increase the growth of the market for the forecast period 2020-2025. Furthermore, moderate growth in anticipated for the regions such as Africa and Latin America.
World Oolong Tea Market Drivers
Increasing consumer awareness towards Oolong tea health benefits
The shift in consumer preferences towards healthy lifestyle needs is driving the World Oolong Tea Markets for the forecast period 2020-2025. Attributed to the rising consumer awareness on various health benefits of oolong tea such as obesity control, enhancing bone and dental health and relieving stress and anxiety is increasing the demand for the oolong tea products.
Increasing consumption of Oolong Tea in various applications
Increasing consumption of Ready to Drink products is supporting the market growth. Oolong tea has also increased its marketing with different flavors not only as tea consumption but also in food and beverages, owing to its increasing familiarity to consumer with the oolong tea taste. Owing to this oolong tea is now fortified in the dairy products, confectionary and frozen dessert segments which is driving the market growth for the forecast period 2020-2025.
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World Oolong Tea Market Challenges
Availability of low-cost substitutes
Nowadays, consumers are ready to adapt the products which are low in cost with same health benefits provided by premium quality products. The same scenario is with the oolong tea as they high in cost which is anticipated to restrict the growth of World Oolong Tea Market during the forecast period 2020-2025.
World Oolong Tea Market Industry Outlook
Product Launches, Merger & Acquisition, joint ventures and R&D activities are key strategies adopted by the players in World Oolong Tea Market. World Oolong Tea Market top 10 companies are Arbor Tea, Dilmah Ceylon, Joonktollee, Teas and Thes, R. Twining and Company Limited, Republic of Tea, Townshed’s Tea Company, The Hain Celestial Group, Bigelow Tea Company, DoseBiome.
World Oolong Tea Market Developments:
Jul 2018: DoseBiome, Canadian Ready to drink (RTD) tea Startup, launched new brand qii is made from Classic Oolong Tea and Lemonngrass ginger flavors, they are formulated with XyVita which is xylitol-based compound that helps to reduce acidity and tooth decay.
Conventional segment accounts for largest market share owing to its health benefits such as reducing stress and anxiety and enhancing the functioning of heart and bone.
Fujian is anticipated to dominate the product segment owing to its rising demand and various health benefits such as preventing tooth decay and reducing obesity.
Powdered form segment is anticipated to be the fastest-growing for the forecast period 2020-2025 owing to the changing preference of consumers towards ready to drink tea.
Food and Beverage accounts for the largest market share owing to the increasing health concern amongst people. Rising innovation in applications of tea flavor in frozen dessert and confectionary and dairy products is further augmenting segment growth.
Asia- Pacific is anticipated to dominate the Global Oolong Tea market owing to the increasing production and consumption among the emerging markets including China, Japan and India.
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