Following the announcement of NFL’s partnership contracts with leading sports betting companies last month, Roger Goodell, the league’s commissioner, has promised fans that the league will find ways to engage them through legal sports wagering. This happens to be a landmark shift in the league’s attitude towards betting. NFL has, for the longest time, avoided being associated with any form of sports gambling.
Read on to find out why the National Football League had a change of heart towards the sports betting sector.
In this new partnership deal, NFL agrees to work in partnership with FanDuel, DraftKings, and Ceasars Entertainment – Three of the top sportsbooks in the United States of America. The agreements make the three sportsbooks the league’s official sports betting partners.
This means having access to use NFL’s marks. The announcement reveals that these bookmakers have the green light to offer fan and gamblers NFL-themed free games, in addition to integrating wagering content to the league’s properties.
The sports betting industry has been performing quite well in the U.S. over the past decade. As a result, NFL claims that it has reviewed its strategy and ready to adopt the wagering industry.
“We are excited to broadcast and invite our pioneer sports betting partners to share in the league’s vision and goals,” Renie Anderson, the executive vice president and chief revenue officer at NFL.
According to Anderson, the league’s partnership with the top three bookmakers is a way to offer fans more ways to interact and engage with the sport they love. Currently, sports betting is legal in 25 American states, and more are working on bills aimed at legalizing the industry.
But, from the onset, industry experts can tell that history and precedent about how we view sports betting are being set momentarily at this moment in time.
To find out more about these sportsbooks and other participants in sports betting in the USA, visit industry experts such as betting.us.
NFL’s deal with Ceasars is an expansion to the current relationship with the bookmaker. Caesars Entertainment is the league’s official Casino Sponsor. The sportsbook retains its casino rights to us the league’s marks in its marketing. It offers a unique gambling experience to fans with over 50 casino features, impressive themes, top music artists, celebrity chefs, and other entertainment elements.
Fans can also trigger tentpole activations at major events such as the 2022 NFL Draft and the 2022 Pro Bowl.
“As the league’s first gaming partner, Ceasars Entertainment is excited to strengthen and expand our relations with the National Football League, Tom Reeg, the sportsbook’s CEO. The primary objective is to offer football fans more ways to interact and engage with the game they love.
The bookmaker guarantees the football season will be something to look forward to as players get a chance to enjoy an augmented gambling experience across land-based and online casinos– whichever is most preferred. While at it, fans can win or earn Ceasars Reward Credits that enable them to climb up the tiers, unlocking incredible experiences.
This new agreement applies across all casino iGaming apps. The deal makers plan to take the online sports betting space by storm by creating more opportunities and content across both land-based and online sports betting operations.
Besides ranking as NFL’s new sports betting partner, the new deal is an extension to the already existing deal as the league’s official Daily Fantasy Partner with exclusive rights to use NFL’S marks and intellectual property. DraftKings will carry on with offering product and content offerings in conjuncture with the NFL. Fans are free to engage with these offerings on Daily Fantasy Sports and DraftKings Sportsbook apps.
“The way football fans interact with the sport will drastically change, partly due to forward-looking partnerships like our renourished relationship with the National Football League.
Today, we pride ourselves as the league’s Daily Fantasy Sports Partner and Official Sports Betting partner. We share a common vision with the NFL regarding fan engagement. This agreement will give rise to innovative fan engagement via all available platforms,” Jason Robins, Chairman and Co-Founder of DraftKings.
The partnership deal will see the integration of DraftKings across every NFL media property, including continuous presence with the league’s RedZone channel.
As a result of this partnership deal with the country’s top football league, FanDuel looks forward to integrating a series of content, including post-game and in-game highlights, directly within its fantasy sports platform.
The duo is a powerful combination delivering a thrilling fan experience, thanks to the optimized platforms and the NFL’s excitement. The pairing of America’s top sports league and the market share-leading bookmaker is the best thing that has happened in the history of football and sports betting.
The partnership offers the shared customer base a new level of unprecedented and unparalleled innovation and premium content. All this within one platform, enhancing your gamedays.
FanDuel acquires the right to access footage rights and introduce NFL’S excitement across its multiple platforms. The sportsbook will work with NFL to offer pregame integrations on the league’s network for all 7 regular-season matches that the NFL Network will air this year.
The company’s flagship bookmaker, The Meadowlands Racetrack, is located across from the MetLife Stadium, East Rutherford, N.J., home to New York Jets and New York Giants.
As part of the partnership agreements, the three sportsbooks have exclusive access to NFL marks in the sports wagering market and for activations around online and rerail NFL betting. In addition, fans can engage more with the sport via NFL-themed free games.
FanDuel and DraftKings will be enhancing their experiences with the league’s highlights, Next Gen Stats Content, and footage. In addition, the agreement with Ceasars Entertainment is to incorporate NFL content into the sportsbook’s platforms.
As a sign of good faith and in support of the league’s pledge to protect the integrity of the sport and its fans, the three bookmakers have unanimously agreed to abide by and be bound by the National Football league’s integrity policies. The three partners are expected to collaborate with the league on advocacy efforts, intelligence sharing, and responsible gambling education.