Disposable hygiene products constitute one of the fastest-growing application segments for the adhesives industry. In 2018, baby diapers recorded the global sales volume of nearly 175 billion units and will soon surpass 200-billion-unit sales. A new ongoing study of Fairfield Market Research states that adult incontinence and feminine hygiene have also been consuming substantial adhesives for manufacturing as both the areas represent rapidly progressing consumer markets. Improved access and growing affordability of disposable hygiene products will remain instrumental to the market progress through the next few years, suggests the report.
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Mounting Demand for Adult Incontinence Products Bring in a New Trend Wave
The United Nation World Population Ageing Report (2015) projects that between 2015 and 2030, the global population aged above 60 years would be swelling by a whopping 56%. Furthermore, according to the Urology Care Foundation, one in three adults may have some kind of a bladder control problem and around 80% of these patients are females. Given the stats, physical and medical factors are collectively causing significant changes in the incontinent adult demographics. The consumer would be younger, aware, and more active, which clearly points to a new trend wave likely to be influencing the disposable hygiene adhesives market.
The demand for more convenient, discreet, softer, thinner, and drier incontinence products is thus increasing rapidly. Growing demand for underwear-like hygiene products is another factor supporting the innovation of adhesives in the market. Responding to these demands, H.B. Fuller recently introduced Conforma™ adhesive stretches and retracts that would enable hygiene product manufacturers to integrate next-gen features into their designs.
While North America and Western Europe are currently struggling within the baby diaper segment, sales continue to show a strong uptick in Asia Pacific, led by China and India. On the other hand, adult incontinence products are selling out significantly in the mainstream consumer markets of North America and Western Europe. Ultra-premium quality, breathable, and softer materials have been gaining robust traction recently.
Companies Eye Preferential Shifts in Millennials
Increasing lifestyle spending, higher awareness about personal hygiene, growing availability of intimate hygiene products, and a shift in feminine hygiene preferences account for the lucrative potential of millennials as the target consumer demographic for disposable hygiene adhesives manufacturers. An increasing inclination of this consumer segment towards sustainable alternatives is also triggering emergence of eco-friendly and skin-friendly raw materials in the disposable hygiene adhesives market.
Significant Consumption Recorded by Medical and Healthcare Segment
Besides baby diapers, adult diapers, and sanitary napkins, surgical drapes, hospital bed pads, and medical dressings also consume significant volumes of disposable hygiene adhesives, sustaining the global demand. Medical and healthcare segment accounts for a major share in the disposable hygiene adhesives market. Other key consumer industries include pharmaceutical, personal care, and packaging.
Hot Melt Technology Preferred; APAO Bestseller
Among technologies, hot melt technology remains the most sought-after one for the manufacturing of disposable hygiene adhesives. is the most widely used technology in the disposable hygiene adhesives market. Adoption of amorphous polyalphaolefin (APAO) continues to gather momentum as it is highly cost-efficient.
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Innovative Adhesive Launches Mark Key Strategies of Market Leaders
H.B. Fuller, the global leader in adhesives, developed a novel adhesive product compatible with natural-based hygiene products in 2020. The adhesive is claimed to be light coloured and have lesser odour. Its high wet strength and compatibility with 100% cotton products make it a desirable Eco Passport certified adhesive for personal hygiene products. Another strong contender in the market, Bostik SA is investing in new production facilities to cater to rocketing demand, especially from Asia’s non-woven markets.
Besides, Henkel AG & Co. KGaA, The Dow Chemical Company, Nordson Corporation, Foreverest Resources Ltd., Guangdong Rurga New Material Technology Co., GitAce, Ltd., Exxon Mobil Corporation, and TSRC Corporation also constitute the prominent players in the global disposable hygiene adhesives market. Investments continue to flow in as companies emphasize R&D of sustainable adhesive products. New entrants are preferring contract manufacturing and relying on social media marketing to set apart from the traditional established market places.
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